
Jimmy's Bronx Story: Sofrito, Hustle & VIPs Con Jimmy Rodriguez
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About this listen
In this can't-miss episode, we sit down with South Bronx legend Jimmy Rodriguez — the Puerto Rican visionary behind NYC staples like Jimmy’s Bronx Café, Sofrito, and Don Coqui for a raw and real conversation about hustle, legacy, and staying true to your roots.
Jimmy opens up about growing up in the Bronx, dropping out of high school, and hitting the streets with his dad as teen selling lobsters, a grind that would later shape his journey as a restauranteur. He shares how a lack of Latino-owned spots in the city fueled his mission to fill that void and how he secured millions as a young man to build what would become cultural hubs for Latinos in NYC.
From legendary nights hosting Celia Cruz, J.Lo, Tito Puentes, Yankees players... to the wild story of why Fidel Castro ended up at his Bronx Cafe (and how Jimmy wound up in Cuba with Castro’s uniform in hand), this episode is packed with surprises.
He gets candid about fatherhood, including being estranged from his son with actress Michael Michele. Plus, we touch on his new spot SoBro, his thoughts on Diddy’s public downfall, and why the Yankees have fallen short in showing real love to the Bronx.
Jimmy’s far from done and considers himself a forever student of life, of the restaurant game, and of the culture. Tap in for a story of resilience, reinvention, and real Bronx royalty.
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