Johna Burke - Why measurement is key to the credibility of public relations in management
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Please try again
Unfollow podcast failed
Please try again
Johna Burke - Why measurement is key to the credibility of public relations in management
-
Narrated by:
-
By:
About this listen
In this episode, Stephen Waddington discusses the measurement and performance management of public relations with Johna Burke, CEO, AMEC.
They discuss:
- How data helps practitioners prove their value to senior leaders and gain credibility and influence in management.
- The importance of reliable, ethically sourced data, ensuring that data is properly vetted to maintain trust and integrity.
- How to use real-time data to manage the performance and effectiveness of public relations campaigns.
- How the AMEC framework helps link public relations work to business goals and helps understand outputs, outtakes, and outcomes.
- Why is comparing media coverage to advertising value equivalent (AVE) outdated and unhelpful?
Presented by Sarah Waddington and Stephen Waddington
For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media
adbl_web_global_use_to_activate_webcro805_stickypopup
No reviews yet