Listen in on our first live-recorded podcast with Katie Kruithof, owner of Yeah Baby Goods, an online children’s brand for the popular Ikea Highchair, and power-house marketing guru, Emily Kendall, CEO of Industrious Marketing.

Both women joined Midwest Mama at our Summer Mama Mixer for their interviews in front of a live audience. You'll hear about their real-world experiences managing the trials and tribulations of entrepreneurship and parenthood, while also focusing on the importance of authenticity in your product, your brand-voice and your practices.

Plus, tips on leveraging your family as part of your business, and encouraging our next generation of young women to see entrepreneurship as a desirable career path.

Katie Kruithof, and her husband Brent, founded Yeah Baby Goods when they wanted to level-up their own $20 IKEA highchair and thought to share their highchair hacks with the world. Today, with 125K followers on instagram, people are buying the IKEA highchair just to use Yeah Baby Goods' accessories!

Emily Kendall, Founder and CEO of Industrious Marketing, specializes in holistic marketing strategy and implementation to help her clients increase revenues while reducing headaches. With over 18 years of experience ranging from the biggest brands in sports to multi-billion dollar real estate funds and venture capital firms, With a newborn and new company, Emily shares how she's shaping it around her family.

Follow: @yeahbabygoods @midwestohmama a publication produced by @borrowedtimecreative

Explore: https://www.industriousmarketing.com/ and www.yeahbabygoods.com

Shop: Get 15% off your Yeah Baby Goods Purchase with code: MIDWESTMAMA

Thanks to our episode Sponsor Josi James! @josijamesco is a stylish and eco-friendly party goods and decor brand with fun themes that will add that extra special touch to all your celebrations! Level up your next party with Josi James!

Use Code: MIDWESTMAMA for a special 10% discount off your first purchase at www.josijames.com

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