Explore key strategies for overcoming barriers in your coaching business with Suzanne Riley. Discover how to define your ideal client, craft compelling messaging, and use “Voice of Customer” research. Suzanne will also unveil her keys to copywriting and the impact of self-awareness on success.

Suzanne Reilley is a business coach, an iPEC Certified Professional Coach, and a marketing strategist.

In this episode, Melinda and Suzanne talk about:

• The mental shift in audience engagement
• Cracking the code in coaching businesses
• Importance of defining ideal clients
• Significance of voice of customer research
• Transitioning from passion to business mindset
• Essentials of compelling copywriting
• Balancing passion with business strategy
• Overcoming ambivalence and desperation in business
• Importance of knowing your customer journey
• Continuous learning and adaptation for business growth

“Focus on people who are going to be as excited to find you as you are excited to find them, who of course have the means to invest in your services.” — Suzanne Reilley

Guest Bio:

Suzanne Reilley is a business coach and marketing strategist with eight years of experience and proven metrics. For three of those years, she worked on the digital marketing team at iPEC Coaching, and she's an iPEC Certified Professional Coach as well. Her work has been featured in Yahoo Finance, CMSWire, VoyageLA, and more. Suzanne is here to help you demystify the whole online marketing world, so you can make solid traction in your unique business. And she goes by the motto, “There's work to be done, but let’s not make it harder than it is.”

Resources or websites mentioned in this episode:

Mirasee
Coaches Console
Melinda’s books: The Confident Coach and The Professional Coach
Suzanne’s website: SuzanneReilley.com
Free workshop for podcast listeners: 11 Game-Changing Strategies for Increased Business Revenue and a Consistent Stream of Clients

Credits:

Host: Melinda Cohan
Producer and Editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Just Between Coaches, please follow us on Mirasee FM's YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: How Coaches Attract Clients: The Business Code (Suzanne Reilley) coming soon.

Discover biohacking insights from health consultant Tanessa Shears that transform coaching practices by optimizing health for peak performance. This conversation covers practical self-care strategies and the impact of sleep on mental resilience, boosting energy, focus, and creativity in business.

Tanessa Shears is a coach, health consultant, and the host of The Becoming Limitless Podcast.

In this episode, Melinda and Tanessa talk about:

• Optimizing energy and focus for entrepreneurs through biohacking
• The significance of self-care and mental resilience
• The role of sleep and its impact on productivity and mental health
• Strategies for maintaining a consistent sleep schedule and the effects of eating on sleep
• The influence of light exposure on sleep patterns
• The importance of balancing productivity with personal health
• Developing an experimenter’s mindset in personal health optimization
• How biohacking can transform coaching practices and business outcomes
• The relationship between productivity and self-worth
• Methods to stabilize blood sugar for improved energy and focus

Guest Bio:

Tanessa Shears helps entrepreneurs double their energy and double their focus so they can make more money in their business. She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time; maintain consistent, stable energy throughout the day; and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success.

Resources or websites mentioned in this episode:

Mirasee
Coaches Console
Melinda’s books: The Confident Coach and The Professional Coach
Tanessa’s website: TanessaShears.com
Tanessa’s Instagram: @tanessashears

Credits:

Host: Melinda Cohan
Producer and Editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Just Between Coaches, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Optimize Your Energy: Biohacks For Coaches (Tanessa Shears) coming soon.

Discover practical strategies with Louise McDonnell to transform social media efforts into client-generating activities. Shift from feeling overwhelmed and inauthentic to using social media effectively. With expert insights, structure your approach and see real results from your online presence.

Louise McDonnell is an award-winning social media strategist and coach, a four-time best-selling author, and the founder of SellOnSocial.Media and host of the Social Media Takeaway.

In this episode, Melinda and Louise talk about:

• Strategies to turn social media into a client magnet
• Unrealistic expectations and common mistakes on social media
• Differentiating oneself from influencers and content creators
• The importance of clear messaging and understanding the ideal customer
• Creating an effective lead magnet
• Building authentic connections on social media
• How to handle negative comments and feedback
• The role of paid ads versus organic growth
• Planning and optimizing social media content
• Actionable tips to build confidence and authenticity

Guest Bio:

Louise McDonnell is an award-winning social media strategist and coach, a four-time best-selling author, and the founder of SellOnSocial.Media Digital Marketing Agency & Academy. With her innovative and creative approach, Louise helps businesses turn their social media time into sales.

Resources or websites mentioned in this episode:

Mirasee
Coaches Console
Melinda’s books: The Confident Coach and The Professional Coach
Louise’s Website: SellonSocial.Media
Louise’s Podcast: The Social Media Takeaway

Credits:

Host: Melinda Cohan
Producer and Editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Just Between Coaches, please follow us on Mirasee FM's YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Stop Posting, Start Converting (Louise McDonnell) coming soon.