In this episode, we chat with Ken Landry (@varsityoverland), an emerging creator who has successfully turned his passion for overlanding into compelling content on social media and YouTube. Ken’s success challenges the common misconception that you need huge numbers to collaborate with brands, proving the power of authenticity and quality storytelling over production value. We discuss how photography and videography became secondary tools to document his primary adventures. We talk about self-identifying or self-labelling ourselves as "professionals", "YouTubers", "Directors", etc. because no one is coming to dub you or officially approve of these titles. We also talk about how waiting for the perfect moment or obsessing over getting things absolutely perfect on the first try holds us back.

Expect to learn:

- why you should just start and avoid trying to get everything right on the first try
- why repetitions and immersion will always be more efficient than theorizing
- why you don't need a huge following to collaborate with brands
- why your primary passions should help shape the creative journey
- why you should self claim your titles (i.e no one is coming to brand you a "pro")

All of Ken's Links: https://www.linktr.ee/varsityoverland/

Sponsor:

Thanks to Tamron for being our lead sponsor this episode! They've extended their Holiday Instant Savings event through January 26th, 2025. Explore the 25-78mm f/2.8 G2 lens with $200 off and deals on many more lenses for your Sony E-mount, Nikon Z, and FUJIFILM X-mount mirrorless cameras by clicking www.tamron-americas.com or by visiting your local Tamron authorized dealer.

Our Links:

Check out our 2025 TPM Alaskan Photography Retreat itinerary and secure 1 of 2 spots left: https://thephotographermindset.com/products/2025-tpm-annual-retreat-alaska

Book a one time virtual 30 minute 1-on-1 session with Aaron or Seth entirely for FREE by using the code "FREETRIAL" at checkout: https://thephotographermindset.com/products/60-minute-virtual-1-on-1-session

Subscribe to TPM's Youtube page and watch full length episodes: https://www.youtube.com/thephotographermindset/

Make a donation via PayPal for any amount you feel is equal to the value you receive from our podcast episodes! Donations help with the fees related to hosting the show:
https://paypal.me/podcasttpm?country.x=CA&locale.x=en_US


Thanks for listening!
Go get shooting, go get editing, and stay focused.

@sethmacey
@mantis_photography
@thephotographermindset

Support the show