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'Key art' expert Fred Hammarlund
Apr 2 2024
Length: 1 hr and 8 mins
Podcast

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'Key art' expert Fred Hammarlund

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Summary
A developing new artform is the iconic thumbnails and screenshot images that appear in the menus and feeds of streaming platforms. What goes into them, and who decides what they should show? Fred Hammarlund, Creative Director of 2nd Place Studio, tells us about the secret science of 'key art'. Justin and David discuss 'quizcoms' and the changing job roles in the TV industry. Plus all the usual news, features and opinions.
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