Kickstarter Coach

By: John Garcia & Gavin Garcia
  • Summary

  • The Board Game industry continues to grow. A big part of this growth is attributed to crowdfunding sites like Kickstarter, Indiegogo, and Gamefound. These sites allow new and up-and-coming board game designers to attract backers who pledge for the game, providing the funding that would otherwise be nearly impossible to launch the game.


    However, funding on Kickstarter (or any crowdfunding site) is not easy. In about 14 years of Kickstarter's existence, 40,366 games have been funded, but 42,371 have been unsuccessful. Of those that have funded, 42% raised between $1,000 and $10,000 dollars. Only 8% have raised over $100k, and the competition continues to grow with nearly 500 games competing for pledges each month!


    To make matters worse, many large and established publishers and designers are also on these sites, securing pledges for games that do not need them, and taking precious resources from the designers who truly need the funds to launch their games.


    On our podcast, we will be talking to board game designers, publishers, reviewers, illustrators, distributors, game con hosts, and even retailers to find out what it takes to make a good game, and what it takes to fund successfully on a crowdfunding site, and what it takes to sell beyond the crowdfunding campaign. By interviewing guests from all different aspects of the industry, we hope to shed some light on each perspective and help the board game community continue to flourish.

    Copyright 2024 John Garcia & Gavin Garcia
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Episodes
  • Follow My Journey Episode 5
    Mar 15 2024

    Just 30 days to launch! Listen to see the progress we've made, expansions we're offering and how we're handling our Day 1 promotions.

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    28 mins
  • Kickstart My Game Episode 4
    Feb 9 2024

    This week we began building out our KS campaign page. Take a behind-the-scenes look to see how we are building our pledge levels, and talk about do's and don't when it comes to shipping!

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    28 mins
  • Kickstart My Game Webinar
    Feb 5 2024

    This week we recorded the 'Kickstart My Game' webinar. In it, I cover the strategy and tactics I used to fund my first game on Kickstarter, The Table Golf Association. I've included everything from how to build you email list and social media following, to designing your Kickstarter campaign page and how to leverage social media advertising to drive pledges on Day 1.


    To download a copy of the PDF and follow along you can click here: https://tablegolfassociation.com/wp-content/uploads/2024/01/Kickstart-My-Game-Guide-Preparedness.pdf

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    1 hr and 7 mins

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