• Kids Media Club Podcast: Nic Hill from Sawhorse talks Roblox

  • Nov 21 2024
  • Length: 46 mins
  • Podcast

Kids Media Club Podcast: Nic Hill from Sawhorse talks Roblox

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  • Summary

  • In this episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Nic Hill, co-founder of digital creative agency Sawhorse. Nic is a specialist at creating fantastic experiences and games on Roblox and is the go-to person for big brands and studios when they want a promotional game for their product or movie that has impact on the platform.

    They discuss:

    * How the film industry is leveraging UGC platforms like Roblox to support box office as we’ve seen with KF Panda, Minions and Beetlejuice.

    * Roblox and Sports – what is the opportunity for rights holders?

    * The Roblox brand partnerships hub, will all companies have a 3D space in lieu of websites? How soon?

    * What do brand owners or IP creators need to bear in mind when activating on Roblox
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