👤 Guest: Mike King

Founder, King Family Consulting | High-Ticket Funnel Architect | Performance Ad Expert

If you think your high-ticket funnel is working just fine, think again.

In this episode, Liana Ling sits down with powerhouse media buyer and funnel strategist Mike King, who shares bold insights that flip the traditional high-ticket call funnel on its head. From skyrocketing ROAS with a strategic lead magnet shift to dialing in AI-enhanced creatives and mastering Meta’s evolving platform, Mike walks us through what’s working RIGHT NOW in the trenches—with transparency, clarity, and data-backed results.

Whether you're a media buyer, agency owner, or entrepreneur scaling with paid traffic, this episode is packed with cutting-edge strategies that challenge the norm and deliver serious ROI.

[00:01:00] Redefining the High-Ticket Funnel

✓ Why classic “book a call” funnels are losing steam

✓ Mike’s breakthrough method: Free, world-class lead magnets that sell without selling

✓ The simple shift that 5x’d ROAS—from 2–3x to up to 10–11x

[00:04:30] Solving the “Unqualified Leads” Problem

✓ How to use strategic value-first content to pre-qualify leads

✓ What to give away for free—and why it should hurt a little

[00:05:45] Campaign Execution in the Meta Era

✓ Legion vs purchase campaigns: What works right now

✓ Mike’s funnel architecture inside Meta (sneak peek of how top pros do it)

✓ Retargeting, naming conventions, and nurturing post-download

[00:10:15] The Creative Edge: What’s Actually Working

✓ Action-figure style images, AI-generated video mashups, and meme-tested hooks

✓ Real talk on scroll-stopping ads: From National Enquirer inspiration to real estate stunts

✓ Why stick-figure humor and weird openers might outperform your polished ads

[00:16:45] Sourcing Hook Ideas & Building Swipes that Convert

✓ Why your client's email open rates might be your next best creative strategy

✓ Tools like DailyVirals and content AI to stay on trend

✓ The value of remixing vs reinventing your best performing creatives

[00:18:00] Advanced Meta Ad Buying: Beyond the Basics

✓ Manual campaigns vs ASC: Mike’s personal verdict

✓ Real-world testing of bid caps (and why bigger might be better)

✓ The ad setups, interests stacks, and CBO tests Mike is seeing success with

[00:24:00] The Pixel Dilemma & Behavior Targeting Theories

✓ When to use the same pixel, and when to split up ad accounts

✓ Why full-funnel tracking is a non-negotiable in 2025

✓ The sneaky truth: “Zuck won't tell you what works—and that’s on purpose.”

[00:27:00] Mike’s Final Wisdom: Play the Long Game

✓ “Be the one to give them what they need before they ever ask for it.”

✓ Why marketing fundamentals still beat flashy tactics

✓ The power of listening: Sales call nuggets that fuel 7-figure strategy

• “No one wants training. Give them what makes them realize they need your training.”
• “Simple isn’t always easy—but it works.”
• “You have to out-care the competition. That’s the ultimate funnel hack.”

• DailyVirals.com – shows top-performing TikTok ads (paid tool)
• King Family Consulting – https://kingfamilyconsulting.com

💼 Website:

“If you want to grow your business, start tracking people—not just traffic.” – Mikael Dia

In this power-packed episode of Another Expert Spotlight, Mikael Dia returns to break down the biggest data traps entrepreneurs face—and how to avoid them. If you've ever felt overwhelmed by analytics, stuck on what’s actually moving the needle, or confused by what metrics even matter… this is your episode.

Mikael walks us through the "P.A.P. Method" (People > Actions > Path) and shows how tracking individuals, rather than surface-level metrics, is the key to clarity, confidence, and conversion. He shares proven ways to work backward from key outcomes and explains why most business owners are wasting time optimizing the wrong steps of their funnel.

From assessing real conversion ceilings to using funnel forecasting for smarter testing, this conversation gives you the mindset shift and practical tools to extract powerful answers from your data—without the overwhelm.

⏱️ [00:01:00] Why looking at individual people—not vanity metrics—matters more than ever

⏱️ [00:03:00] The P.A.P. Method: How to move from data chaos to profit clarity

⏱️ [00:04:30] How to track fewer people more effectively (and why 200 is the magic number)

⏱️ [00:08:00] Common mistake alert: Thinking your funnel “isn’t working” too soon

⏱️ [00:10:00] LIVE Funnel Breakdown – Mikael reverse-engineers a $27 offer funnel in real time

⏱️ [00:12:00] 3% VSL conversions vs. 18% opt-ins – where should you optimize first?

⏱️ [00:14:30] Why volume isn’t enough—understanding your true bottleneck

⏱️ [00:17:00] AOV matters: Could upsells or bumps bring you to break-even faster?

⏱️ [00:18:00] How to use Funnelytics to test changes, model scenarios, and drive clarity

⏱️ [00:20:00] Discipline over distraction: The real key for performance marketers

• “Don’t try to fix the leaks in your funnel before you figure out who’s making it through it.”
• “You don’t need more data—you need the right lens to look at the data you already have.”
• “Marketing is not about more ideas—it’s about more discipline.”
• “If it’s taking weeks to see if a funnel change worked, you’re optimizing in the wrong place.”

• Identify your highest-value action (sale, signup, form submission)
• Work backward: What did those people do? Where did they come from? What path did they follow?
• Begin tracking People > Actions > Paths using tools like Funnelytics
• Avoid optimizing for everyone – optimize for the people already converting
• Use Mikael’s 200-rule: Validate changes only after 200 people pass a key funnel step

• Website: https://funnelytics.io
• LinkedIn: https://linkedin.com/in/mikaeldia (watch for his secret profile picture tests!)

This simple mindset shift—from tracking traffic to understanding people—could be what finally scales your funnel and frees your time.

🎧 Ready to scale smarter? Tune in now and rewire how you think about data.