LUMA Recap and the 4 Big Advertising Trends Podcast By cover art

LUMA Recap and the 4 Big Advertising Trends

LUMA Recap and the 4 Big Advertising Trends

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 Eric Franchi and Joe Zappa break down what happened at DMS by LUMA, highlighting four trends: the Outcomes Era, AI transformation, the war for the open internet, and the explosion of creators. They dive deep into how open internet adtech companies can position themselves against the walled gardens by leaning into transparency and whether creators represent the latest phase of the open internet. GTM tips abound.
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