Are your brand values more than just words on a wall? In this episode of Cover Brand, host Ethan Decker sits down with expert Steve Morris to discuss the significance of brand values in cultivating an authentic business identity. Discover the techniques that Steve employs to guide clients toward defining and living their core values, turning abstract concepts into powerful, tangible actions. From hiring practices to recognizing employee achievements, learn how to weave your brand's core principles into every facet of your business. If you're striving to align your company's culture with its public image for greater impact, this episode is your roadmap.

Bullet Points of Main Topics:

• Introduction to Steve Morris and his work in branding
• The importance of defining core brand values
• Practical exercises for identifying and embodying brand values
• The concept and application of the ladder of abstraction
• Integrating values into hiring, reviews, and recognitions
• Real-world examples and stories from companies like Nike and Nordstrom
• Strategies for creating a consistent brand culture

Links to Additional Resources:

• Learn more about EOS:: EOS Worldwide

Elevate your brand's authenticity today. Consider how the ladder of abstraction and concrete examples can transform your abstract values into tangible behaviors. Engage your team in identifying stories and actions that embody your brand's essence, and redefine your business identity from the inside out.

Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!

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