Launching Pros Podcast By Jesse Mullen and Isaac Johnson cover art

Launching Pros

Launching Pros

By: Jesse Mullen and Isaac Johnson
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We break down digital marketing strategies, social media growth, and business-building tactics for small business owners, creators, and entrepreneurs. No fluff, no gatekeeping—just real, actionable advice to help you grow.

© 2025 Launching Pros
Economics Leadership Management & Leadership
Episodes
  • From Zero to Followers: The Instagram Social Media Guide
    May 19 2025

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    Ready to conquer Instagram but feeling overwhelmed by where to start? This episode delivers three powerful, actionable strategies that will transform your social media presence from invisible to influential.

    We dive deep into the daily practice of Instagram Stories—your most powerful tool for staying visible and building authentic connections with followers. Learn how to use this 24-hour feature to showcase time-sensitive promotions, available appointment slots, and behind-the-scenes content that humanizes your brand. Master the interactive elements like polls and Q&As that boost engagement while keeping your business top-of-mind for followers.

    Next, we unpack the algorithm-friendly power of Reels and carousels. Discover why Reels are the fastest path to finding new audiences, especially when you hook viewers in those crucial first seconds. For service businesses like barbershops, we reveal the simple before-and-after formula that consistently drives engagement. Meanwhile, carousels give your content multiple opportunities to appear in feeds—a little-known advantage that effectively gives you second and third chances to capture attention.

    The episode's most valuable insight might be our deep dive into analytics—the overlooked goldmine that shows exactly what's working and what's not. Learn the difference between business and creator accounts, how to identify your best-performing content types, and how to determine when your specific audience is most active. This data-driven approach eliminates guesswork and allows you to continuously refine your strategy based on real results.

    Whether you're a brick-and-mortar service business or an online brand, these three pillars—Stories, Reels/carousels, and analytics—create a foundation for sustainable growth on Instagram without requiring hours of daily content creation. Follow our practical framework and watch your engagement, followers, and ultimately your business grow.

    Check out our website at launchingpros.com for free resources and courses designed to help launch and grow your business online. Subscribe for weekly tips that cut through the noise and deliver real results.

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    20 mins
  • Testing Dan Martell's Claim: Can AI Really Build Your Business Website?
    May 16 2025

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    Could AI-generated websites eliminate the need for web developers? We decided to put this bold claim to the test after spotting entrepreneur Dan Martell's viral video suggesting ChatGPT can create complete business websites from scratch.

    Taking Martell's exact prompt for an "Airbnb for dogs" platform, we asked ChatGPT to generate a name and full website code. The results were surprising – the AI created a visually decent landing page featuring property listings in Salt Lake City, Austin, and Denver, complete with fake reviews and attractive formatting. For a single prompt with minimal instructions, it exceeded our initial expectations.

    But diving deeper revealed significant limitations. The website lacked any functionality – clicking "Find a Host" did nothing, and there was no way to book stays or register as a host. The basic HTML structure provided an attractive facade but nothing more. This highlights the gap between AI promises and business reality: while these tools can generate code, they primarily benefit those who already possess technical knowledge rather than eliminating barriers for non-technical entrepreneurs.

    For most small business owners, platforms like Squarespace remain far more practical than trying to modify raw AI-generated code. The technology is evolving rapidly, but the claim that "your website's done" thanks to AI oversimplifies the challenge of creating functional business websites. AI currently optimizes the work of experienced developers rather than replacing the need for technical knowledge entirely.

    Want to actually get your business online without the false promises? Check out our comprehensive course that walks you through creating and connecting all your digital assets – from websites to social media. Follow and subscribe for weekly tips and best practices to help grow your small business, and visit launchingpros.com for free resources designed to launch your business online properly.

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    8 mins
  • Beyond Knowledge: AI's Economic Revolution
    May 14 2025

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    The technological revolution we're witnessing with artificial intelligence isn't just another innovation—it may be the most significant development in human history. This week, we analyze a provocative video where an industry insider makes the startling claim that AI represents "the single greatest innovation of humanity ever," second only perhaps to splitting the atom.

    What makes this development so monumental? According to our featured speaker, AI fundamentally transforms knowledge from scarce to abundant—essentially making it worthless. Think about professions like law that command high salaries because of specialized knowledge. When that knowledge becomes instantly accessible to everyone, the entire economic foundation shifts. As we discuss, this isn't merely changing how we work; it's changing how society functions and possibly what it means to be human.

    We explore real-world examples already unfolding, from real estate (where technology has democratized information but human judgment still matters) to potential futures where universal basic income might become necessary as traditional employment evolves. The conversation takes us to deeper questions: If machines can think independently, what unique value do humans bring? If we don't need to work to survive, what will give our lives purpose and meaning?

    The most profound moment comes near the end when we contrast the grand technological changes with a simple truth about what really matters. When UFC's Dana White was asked about his legacy, he simply stated he wanted his children to remember him as a good father. Perhaps that's the ultimate reminder—amid AI revolutions and economic disruptions, our human connections remain our most valuable asset.

    Follow and subscribe for more insights on navigating business growth in this rapidly changing technological landscape. Visit launchingpros.com for free resources and courses to help your business thrive online.

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    10 mins
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