What happens when data meets empathy? In this episode, we sit down with Tamara Ojeaga, Client Director at Kantar and seasoned market research expert, to explore how storytelling can turn consumer insights into powerful business strategies.

With over 15 years of experience in market research and strategic consulting, Tamara helps brands grow sustainably by translating complex data into clear, culturally relevant stories that drive both business performance and social impact.

She opens up about how storytelling influences decision-making, humanizes data, and empowers professionals—especially introverts—to build authentic personal brands. This episode is a masterclass for anyone navigating brand strategy, market research, or personal growth in today’s data-rich world.

✨ What You’ll Learn in This Episode:

✅ How storytelling influences how businesses interpret and act on market research

✅ Ways to humanize data through narrative to create real-world impact

✅ Cultural nuances brands often overlook—and how to address them

✅ How data-driven stories can support sustainability and social impact goals

✅ The role of storytelling in building an authentic personal brand—especially for introverts

📚 Book Mentioned:

The Smart Money Woman by Arese Ugwu — https://www.amazon.com/Smart-Money-Wo...

📣 Whether you're a marketer, researcher, brand strategist, or an introvert learning to own your voice—this conversation is packed with value.

Don’t forget to like, comment, and subscribe to keep up with more inspiring episodes from Lead with Storytelling.