Lead with Storytelling: Marcus Collins - Power of Culture in Marketing
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Lead with Storytelling: Marcus Collins - Power of Culture in Marketing
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About this listen
In this episode of Lead with Storytelling, we sit down with Marcus Collins — marketing expert, professor, and author of the bestselling book For the Culture — to explore how culture shapes the way we connect, engage, and tell stories that resonate.
Marcus shares valuable insights on how brands can authentically embed themselves into culture, why storytelling is a powerful tool for driving action, and how understanding human behavior is the key to successful marketing.
What You’ll Learn:
✅ How brands can leverage culture to build authentic connections
✅ The role of storytelling in cultural marketing
✅ Understanding consumer behavior and social influence
✅ Examples of successful cultural marketing campaigns
✅ Insights from Marcus’s experiences working with global brands
📚 Books Mentioned in This Episode:
🔸 For the Culture by Marcus Collins — https://www.amazon.com/For-Culture-Ha...
🔸 Cultural Strategy by Douglas Holt — https://www.amazon.com/Cultural-Strat...
Connect with Marcus Collins:
LinkedIn: / marctothec
Website: https://www.marctothec.com/
🎧 Don’t forget to like, comment, and subscribe for more conversations on the power of storytelling in marketing, leadership, and beyond!