What role does local journalism play in building resilient communities? In this episode, we sit down with Erica Butler, Local Journalism Initiative reporter for CHMA-FM in Sackville, New Brunswick, to explore the power and purpose of community-based reporting.

With over two decades of experience as a freelance journalist covering city politics, the environment, and transportation, Erica brings a deep understanding of how local stories shape public life. She shares what it’s like to report on the everyday triumphs and tensions of small-town living, why trust is essential in journalism, and how storytelling can be a force for community accountability and connection.

Whether you're passionate about journalism, media literacy, or community development, this episode offers valuable insights into why local news matters more than ever.

✨ What You'll Learn in This Episode:

✅ How local reporting builds trust and community resilience

✅ Challenges and opportunities facing local newsrooms today

✅ The impact of small-town stories

✅ How journalists can use storytelling to deepen civic engagement

✅ The future of local journalism in a digital world

📣 Resources Mentioned:

📰 Learn more about Erica’s work with CHMA-FM:

https://www.chmafm.com/welcome/author/erica-butler/

🗞️ Register to participate in the Local News Matters Symposium:

https://bringbacklocalnews.ca/

💬 Enjoyed the episode? Like, comment, and subscribe for more powerful conversations on the impact of storytelling in business, media, and society.

🔗 Watch more episodes: https://www.youtube.com/@leadwithstorytelling

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