Amber Naslund, Senior Manager of Marketing Solutions at LinkedIn, explores the challenges and opportunities in aligning sales and marketing teams. Amber sheds light on bridging the communication gap and fostering collaboration to achieve shared business goals. She shares actionable insights into improving sales-marketing alignment, focusing on understanding customer needs, creating cohesive messaging and the importance of metrics that reflect long-term success.

Key Takeaways:

(01:47) Sales and marketing often clash due to misaligned goals.

(02:44) Marketers need closer connections with customers.

(03:35) Fieldwork with sales improves marketing strategies.

(05:11) Smaller teams like HubSpot excel in alignment.

(07:51) Metrics should align with long sales cycles.

(08:39) Trusting the process builds long-term results.

(11:13) Team collaboration sparks optimism for meaningful impact.

Resources Mentioned:

Amber Naslund -

https://www.linkedin.com/in/ambernaslund/

LinkedIn -

https://www.linkedin.com/company/linkedin/

HubSpot -

https://www.hubspot.com

Zapier -

https://www.zapier.com

This episode is brought to you by Content Allies.

Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

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Bria Bell, Senior Marketing Strategy Associate at JPMorgan Chase & Co., shares her insights on the role of corporate influencers in marketing and the power of authentic storytelling. Bria highlights the importance of cross-collaboration in regulated industries and creating human-centric content that builds trust and emotional connections. She also emphasizes the value of vulnerability and creativity in content marketing, even in highly regulated environments, and explores future trends in the field.



Key Takeaways:

(01:14) Building trust through industry knowledge and thoughtful storytelling.

(02:30) Sharing expertise on LinkedIn to demonstrate thought leadership.

(02:54) The importance of authenticity in creating genuine connections.

(05:06) Tailoring marketing strategies to meet unique client needs.

(06:25) Leveraging storytelling to connect with audiences and humanize brands.

(07:19) Navigating compliance creatively as a collaborative process.

(09:20) Emotional and human-centric content as a differentiator in B2B marketing.

(09:40) Shifting away from buzzwords to deliver genuine, impactful messages.

Resources Mentioned:

Bria Bell -

https://www.linkedin.com/in/briabell/

JPMorgan Chase & Co. | LinkedIn -

https://www.linkedin.com/company/jpmorganchase/

JPMorgan Chase & Co. | Website -

https://www.jpmorganchase.com/

This episode is brought to you by Content Allies.

Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

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On today’s episode, we’re joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form video in B2B contexts.

Key Takeaways:

(01:38) Shifting to raw, authentic content can engage audiences more effectively.

(03:05) Short-form video clips are essential for social media engagement.

(06:57) Thought leadership requires challenging the status quo.

(07:22) Small, creative initiatives in marketing can lead to big results.

(09:08) Starting a podcast can differentiate a business.

(12:50) Mastering AI prompts can improve tools like ChatGPT.

(15:23) Regular content audits keep websites relevant.

(17:21) Sonic branding helps build a strong podcast identity.

Resources Mentioned:

Michelle Ngome | LinkedIn -

https://www.linkedin.com/in/mngome/

African American Marketing Association (AAMA) | LinkedIn -

https://www.linkedin.com/company/african-american-marketing-association/

African American Marketing Association | Website -

https://www.aa-ma.org/

Goldman Sachs | LinkedIn -

https://www.linkedin.com/company/goldman-sachs/

Goldman Sachs 10,000 Small Businesses | Website -

https://www.goldmansachs.com/

Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com.

#B2B #BusinessLeaders #Leadership