• Leading Iconic Brands, Owning Credibility in Digital Age.

  • Feb 12 2025
  • Length: 38 mins
  • Podcast

Leading Iconic Brands, Owning Credibility in Digital Age.

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  • Summary

  • We sit down with David Rubin, the Chief Brand and Communications officer at the New York Times, (Wire cutter) to discuss how to manage authenticity, and credibility in times of mistrust and fast-paced change.

    We discuss the following:
    ✅ Emphasizing Quality Journalism as a Core Value
    ✅ Balancing Tradition with Modernization
    ✅The Role of Marketing in Supporting Journalism
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