With me today is Kathy Svetina, the founder of NewCastle Finance, a company offering fractional CFO services to women-owned small businesses. For nearly 14 years Kathy worked in senior-level financial planning and analysis for Fortune 500 Companies and saw first-hand how big companies use financial information to drive their companies forward.

Kathy started NewCastle Finance because she wanted to offer that same powerful insight to women-owned businesses. She describes herself as a financial puzzle solver (I love that). Kathy helps business owners get clear on their numbers and their financial strategy so they feel confident that they are making good decisions that will result in a thriving business.

Kathy makes it count in her world by being curious. It’s served both her and the businesses she supports. Kathy shares that she started NewCastle Finance as it bothered her how little support small business owners (particularly women) had compared to the big players in the corporate world.

Kathy really gets it! We talk about how so many women business owners get stuck doing the doing, leaving strategic decisions to be made on the fly. Kathy helps solve this through two pillars. Firstly, she ensures that all decisions are data-driven. And secondly, she marries the intuition of business owners with data, which transforms decision-making, making it both intelligent and powerful.

In her work, Kathy is quick to highlight that people often forget that driving sales come with increasing costs. We discuss the pros and cons of increasing sales and the traps to look out for.

If there is just one thing that Kathy encourages people to understand in terms of finances it’s that revenue, profit and cash are three different things. Kathy explains these concepts to us, the differences between them and why it’s so important to approach these concepts holistically.

We’re left with an excellent reminder from Kathy to have fun in your business and remember your purpose. Kathy’s passion really shines through and she is incredibly clued on - I know you’re going to love our conversation!

LINKS:

Recommended read: Financial Intelligence of Entrepreneurs

Connect with Kathy Svetina:

LinkedIn: https://www.linkedin.com/in/ksvetina?trk=public_post_share-update_actor-text

Website: https://www.newcastlefinance.us/

Podcast: https://www.newcastlefinance.us/podcast

Previous episodes to reference

• Levelling up - Julie Hyde
• Women Talking Finance – Karen Eley
• Sales Redefined – Abbie White
• Keys to Financial Health and Success for Business - Jenny Brown

Connect with Julie:

Instagram: @juliehydeleads

Website: https://juliehyde.com.au

See omnystudio.com/listener for privacy information.

I am so happy to welcome Sally McGrath as a guest today. Sally is a health and wellbeing expert and advocate who guides and supports individuals and teams to treat, and prevent, burnout. Having experienced her own life changing burnout, Sally describes herself as a burnout survivor, now thriver. Her own journey to recovery inspired her health coaching practice, Health that Heals. Sally's joy comes from empowering individuals and teams to create what she describes as “work and life in synergy”.

Sally is passionate about listening to the body and shares with us the ways your body may be alerting you to the fact that something’s not quite right. She shares resources that empower the individual to identify what needs to change to reduce the risk of burnout, as well as strategies to support mental health hygiene - something that can be ignored when a person is experiencing the spiral to burnout.

Sally is making it count by empowering women to say no, without feeling guilty.

In this episode, we learn about Sally’s pathways into burnout - she describes her previous self as a workaholic, perfectionist and control freak. This led to her experiencing burnout three times. Sally describes to us how she used busy as a badge of honour and how normalised being stressed had become to her.

I am sure you will resonate with so many parts of Sally’s story - I certainly do!

A fundamental part of Sally’s healing has been identifying behaviours that were normalised in her everyday life, and then working to change these. We discuss the work that she did around self worth, and the role that Brené Brown’s shame work played her recovery.

Sally shares with us her top tips for burnout prevention, and we discuss her golden piece of advice - it’s ok to not be busy!

Sally leaves us with a simple yet empowering exercise that will help in your journey towards burnout prevention and shares a quote that gets to the heart of the burnout problem.

I know you’re going to love this episode and I hope by the end you’re grabbing your diary and scheduling in some ‘self time’.

LINKS:

Brené Brown

Connect with Sally McGrath:

LinkedIn: https://au.linkedin.com/in/sallymcgrath

Website: https://healththatheals.com.au/

Book: https://healththatheals.com.au/shop/

Previous episodes to reference

• 21 Ways to Thrive With Self Care and Acceptance – Sonia Bestulic
• Empowering Wellness – Yasmin Darwish
• Mental Health in the Workplace - Georgie Harman

Connect with Julie:

Instagram: @juliehydeleads

Website: https://juliehyde.com.au

See omnystudio.com/listener for privacy information.