Legendary Closer Radio

By: John Albert Ferguson
  • Summary

  • Over the last 10 years, I’ve worked with some of the worlds most impactful influencers in the world today! From Real Estate Investing Moguls to NetWork Marketing Icons, Developing behind the scenes revolutionary sales systems and legendary enrollment processes benefiting both their clients and their business. With my last big contract complete, I decided to jump in and bring these secrets out from behind closed doors and into the streets to help individual sales pros scale to 6 and 7 figures with less effort. The real question is, how will I do it when salespeople are so unique and their products so diverse. This podcast is here to give you the answer. Join me and follow along as I share years of applied experience with proven high ticket sales strategies and adapt them to today’s market growing my online business and impacting closers looking for more! My name is John Ferguson, and welcome to Legendary Closer Radio.
    @2019-2021 John Albert Ferguson
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Episodes
  • 50: Qualifying Leads Before Enrolling Into Premium Offerings - Live Sales Training
    Nov 29 2019

    When it comes down to enrolling individuals in your premium products, your coaching packages, your masterminds, qualifying decision-makers is very important to your business. That’s what I talk about in this episode.

    I'm going to take you into an actual live training, a live event that I did, a complete mastermind where we had about 75 people in the room and I was actually challenged and I was asked to qualify the reason why I was making the statements, that you never move forward with the sale unless all decision-makers are either on the phone with you or in the room with you, and there are some main reasons. 

    Now, you might be thinking of the reasons why, or you might be thinking: “Well, no, I'll just pitch them anyways and they can go home and talk to their spouse. Well, there are some positives and negatives to both of those answers. So we’ll get into the training and listen up here on the podcast, and see which is right. Stay tuned.

    Key Takeaways:

    • A more in-depth questionnaire: Sending them a homework assignment (1:55)
    • Somebody can posture you up, or you can do the same thing for yourself (2:42)
    • You've got to tell him: “Okay, grab a pen and paper...” (3:17)
    • You lay out the time to be set aside, like 30 to 45 minutes (3:53)
    • Get the decision-makers on the phone or in the room, ready to make a decision (8:19)

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    Additional Resources:

    The Legendary Closers Facebook Group

    Unlock the Secrets to Closing Your Prospects

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    You can find the podcast on Apple, Google, Spotify, Stitcher, YouTube, or wherever you listen to podcasts.

    If you haven’t already, please rate and review the podcast on Apple Podcasts!

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    11 mins
  • 49: How To Hire Closers (Without It Being A Nightmare)
    Nov 12 2019

    In this episode, I will be talking about something that happens every once in a while and is not as frequent as most people think. 

    I’ll be talking about what happens when you hire that one salesperson - that's an absolute nightmare, and how to actually make that become a dream come true. 

    For those of you guys who are closers, legendary experts in sales - this episode is going to share with you internally how you can work with somebody who, maybe, is on your team that you don't directly report to or they don't directly report to you - how to make them a legend to support you in your sales efforts. 

    And for those coaches, experts, trainers, and individuals out there really trying to crush their message, this episode is going to help you understand the nightmare behind hiring your dream closer, so stay tuned.

    Key Takeaways:

    • I kept hearing that this place was literally one of the worst places to work… (1:22)
    • The worst thing you could ever do as a salesperson (3:02)
    • Stop using things that are not legitimate core pieces of that product (3:57)
    • The need for oversight, training, and core principles to be brought in (4:55)
    • I they're not being truthful, it's going to cause complaints and refunds (6:01)
    • If it's a small group, you could easily uncover lack of integrity (8:13)
    • They love what they currently do and they need a core team of experts… (9:19)
    • Gauging what they want as an outcome for themselves and their family (10:29)
    • The challenge: Division between marketers, experts, and sales people (10:47)
    • This stigma that all sales people are cheats (11:34)
    • That time you had to fulfill that one client because they were oversold (13:29)
    • Have core values and core standards set upfront (15:06)
    • The person having a passion, desire, and interest in your products helps (1:59)
    • Look for core values when zeroing in on a salesperson (17:40)
    • The best sales guys want to align with core values same as theirs (18:22)
    • Skill sets can be learned in a short time if it’s all laid out and scripted out (18:48)
    • They’ll talk about how good it feels to see the influencer and clients win (19:16)
    • A turnaround happened when they changed some hiring processes (20:46)
    • When they set the standards in the middle of the game, people just quit (20:53)
    • Have in place the right people managing those pieces of your business (21:49)

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    Additional Resources:

    The Legendary Closers Facebook Group

    Unlock the Secrets to Closing Your Prospects

    ----

    You can find the podcast on Apple, Google, Spotify, Stitcher, YouTube, or wherever you listen to podcasts.

    If you haven’t already, please rate and review the podcast on Apple Podcasts!

    Show more Show less
    24 mins
  • 48: How A Closer Can Help Your Bottom Line
    Nov 8 2019

    In this episode, I am going to talk about when you should hire a closer, and what a closer can do to your bottom line.

    I want to bring you inside the business - working directly with influencers, experts, coaches, speakers and consultants who are looking to build their message but are stuck. They are stuck because they are closing themselves out of business.

    They are the closer, the salesperson, the customer service, the fulfilment, the marketing, and all of the above. So, will a closer improve your business?

    Typically, what we find is when you add a salesperson to your team, your energy goes through the roof, you accomplish more, and you have more time for yourself.

    Sometimes, you use need some more time for yourself. And that salesperson, that expert, can provide that. Stay tuned as we talk more about how hiring a closer can turn out to be a blessing for your business.

    Key Takeaways:

    • It looked like this was run by a jack of all trades; it's like playing Jenga (3:57)
    • If you’re trying to do all those things, a piece of your business will fail (4:36)
    • I'm not afraid of paying money for help (5:02)
    • I don't find value in investing in stuff that ultimately could be tossed out (6:23)
    • I find value in investing in people, systems, and the ability to serve (6:29)
    • Selling from the front of the room and running to the backtable… (7:29)
    • Being a solopreneur is a very tough thing (8:19)
    • Hiring a salesperson can reduce your workload and raise the bottom line (8:19)
    • Eliminating things in a way that gives you more time to succeed (8:37)
    • What if you don't have time to work with your clients after enrolling them? (9:47)
    • You won’t go to that next level unless you start hiring sales people (10:00)
    • Sales people are dangerous when not given the right parameters (11:53)
    • Integrity is never an issue; they'll take on their own personal responsibility (12:11)
    • When communication fails between marketing and the sales team… (12:19)
    • If your core product is working, you may need only one salesperson (12:43)
    • Now, he's free to support his clients, people he’s enrolled, and his family (13:51)
    • When you free up time, you free up your reason for doing the business (14:16)
    • Flying through different markets, knowing people are supporting you (15:07)
    • You have to know when to hire those individuals (15:38)
    • Why I created the Legendary Closers group (16:23)
    • You don't have to be the person falling on their sword (17:00)
    • If your back end is weak, your front end will become weaker (17:09)

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    Additional Resources:

    The Legendary Closers Facebook Group

    Unlock the Secrets to Closing Your Prospects

    ----

    You can find the podcast on Apple, Google, Spotify, Stitcher, YouTube, or wherever you listen to podcasts.

    If you haven’t already, please rate and review the podcast on Apple Podcasts!

    Show more Show less
    20 mins

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