
Lesson 28 - Learn your prospect’s current state and desired future
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Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com
Understanding your prospect’s current challenges and their desired outcomes is critical to positioning your solution effectively. In this lesson, you’ll learn how to identify and map these insights. Your assignment will involve writing a summary of a prospect’s current state and their desired future based on your research.
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