• Lesson 6: Customer Value & How Much to Spend on Ads

  • Sep 7 2024
  • Length: 20 mins
  • Podcast

Lesson 6: Customer Value & How Much to Spend on Ads

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  • Summary

  • One of the most popular questions I get asked about Facebook & Google ads is how much should I spend to get results?

    I want to help you to determine what is a good budget but I also want to educate you on how to think this through properly.

    Determining how much to spend on advertising is NOT a guess.

    There IS math involved.

    In order to figure out how much you should spend on advertising there are a few questions that need to be answered.

    In this episode I will go through a few business model examples to give you an idea on how much you should be spending in order to bring new customers effectively into your business.

    Here are your 4 variables for advertising budget consideration we will be discussing:

    • ATV: Average Transaction Value (Average Sale)
    • ACV: Average Customer Value
    • CLV: Customer Lifetime Value
    • CPC: Cost Per Conversion

    You may be thinking I have this ITTY BITTY business - this does not apply to me.

    But OH it does! Not having this knowledge and mindset is how your business stays itty-bitty.

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