Let's Talk Loyalty

By: Paula Thomas
  • Summary

  • “Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
    Paula Thomas
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Episodes
  • Unlocking Insights: The Latest in European Loyalty Trends with Mando Connect (#663)
    Apr 24 2025

    Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space.

    Charlie Hills is the Chief Strategy Officer and Co-Founder of Mando-Connect, WPP’s specialist agency for partnerships, loyalty, promotions, and rewards. As a passionate advocate for loyalty, she co-hosts Let’s Talk Loyalty, authors multiple white papers on loyalty and promotions, and serves as an Editor at Large for the Wise Marketer.

    James Davies, Senior Strategist and Analyst, specializes in loyalty and reward analytics, partnerships strategy, and consumer insight. With his expertise, he works alongside Charlie to produce cutting-edge research, including the third edition of the “Understanding Loyalty in Europe” white paper. This white paper explores membership, appeal, and impact across 24 European markets, marking a leading study in the field of loyalty.

    Show notes:

    1) Charlie Hills

    2) James Davies

    3) Mando-Connect

    4) YouGov

    5) Understanding Loyalty in Europe 3.0 - Whitepaper

    6) Knowledge is Beautiful - Book

    7) Zero to One Notes on Start Ups, or How to Build the Future by Peter Thiel - Book


    ****************************


    This episode is sponsored by Phaedon.


    Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

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    39 mins
  • Crafting Loyalty for Superfans: Martina Lipp on Revamping Disney's Global Program(662)
    Apr 22 2025

    Martina Lipp, a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile.

    Most notably, Martina is recognized for her groundbreaking work in revamping Disney's international loyalty program, where she spearheaded a strategy that brought together a seamless omni-channel experience. Her efforts in customizing loyalty for fans of Disney, Pixar, Star Wars, and Marvel have set new standards in the industry.

    Join us as Martina shares her insights on loyalty design, the power of fan engagement, and how to create lasting connections with customers across multiple touchpoints.

    Hosted by Carly Neubauer

    Show notes:

    1) Martina Lipp

    2) Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. (Book)

    3) Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (Book)

    4) The Culture Map (Book)

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    30 mins
  • Rethinking Membership Loyalty: Strategies for Scale with Steve Allmen, CAA (#661)
    Apr 17 2025

    In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization.

    His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member groups and change the way you think about Membership Loyalty.

    Hosted by Bill Hanifin.

    Show notes:

    1) Steve Allmen

    2) Canadian Automobile Association

    3) Bill Hanifin

    4) The Wise Marketer

    5) Life: Keith Richards (Book)

    ****************************

    This episode is sponsored by Phaedon.

    Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

    Show more Show less
    36 mins
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