This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV.

KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation.

In fact, KFC is now the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.

Given the competitive fast food market they operate in, and building on their culture of innovation, KFC has just announced the launch of a brand new digital loyalty program for US diners, in partnership with our friends in Marigold.

Given its iconic brand status and role in popular culture, their digital transformation and loyalty strategy are leveraging the power of gaming, fun and fandoms to drive key commercial objectives that are brilliant for diners and brilliant for business.

Joining this episode of Loyalty TV is Roger Williams, Head of Loyalty Center Of Excellence at Marigold, and Paul Tuscano, Chief Digital Officer for KFC USA who shares the brand-new strategy that has already resulted in over three and a half million members joining this exciting new loyalty program in 2024 alone.

Please enjoy our conversation with KFC USA in partnership with Marigold.

Show notes:

1) Paul Tuscano

2) KFC USA

3) KFC rewards

4) Roger Williams

5) Marigold

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today we are talking about AI – not the technical (i.e complicated) side of the technology of course, but the practical business side that we all know is increasingly important to understand.

This episode is for anyone who is excited about the potential of the technology but might not be sure where to start.

Maria Wróblewska is Comarch's AI Product Owner, which she comes to with already many years as their product owner for their loyalty platform.

Maria’s message is that using AI is easy and she joins us today to explain the main use cases and hopefully eliminate anything that has been holding you back from starting to use AI in your loyalty program.

Please enjoy our conversation with Maria Wroblewska, AI Product Owner at Comarch.

This episode is sponsored by Comarch.

Show notes:

1) Maria Wróblewska

2) Comarch

3) ebook: How AI Personalization Drives Customer Loyalty

Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group,Bill Hanifin, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.

In this week’s episode Bill and Aaron take a different twist on things by exploring some terminology and understanding around some basic constructs. There are five episodes this month where the duo explores topics from the Loyalty Analytics curriculum (course 107) so they thought they’d take a bit of a time out to mull on some recent in market experiences that impact loyalty marketers.

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer