Let's Talk Loyalty

By: Paula Thomas
  • Summary

  • “Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
    Paula Thomas
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Episodes
  • Experience with programs: The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, Coca Cola(#656)
    Apr 1 2025

    Han Bailey has worked with some of the largest brands and loyalty programs in Australia and the US, including The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, and Coca-Cola.

    Now consulting for a range of businesses and mentoring emerging loyalty talent, Han brings a commercial perspective to loyalty and a deep understanding of building programs from the ground up.

    Today’s conversation explores her journey—from an unexpected start in loyalty to developing and delivering some of the industry's most well-known programs.

    Hosted by Carly Neubauer

    Show Notes:

    1) Han Bailey

    2) Carly Neubauer

    3)The Gift: A Survivor’s Journey to Freedom by Edith Eger

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    47 mins
  • Getting to know Voyage Loyalty, The Loyalty Programme for Seafarers (#655)
    Mar 27 2025

    This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication.

    With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty.

    Today we will be learning about their favourite loyalty programmes, how Voyage Loyalty is delivering for seafarers, the brand and the business and all about their plans for the future.

    Hosted by Charlie Hills

    Show Notes :

    1) Bridget Blaise-Shamai

    2) Rory Mackenzie

    3) Voyage Loyalty

    4) V.Group

    5) European Loyalty Whitepaper

    6) Mando- Connect

    7) YouGov

    8) Meditations by Marcus Aurelius

    9) If- Rudyard Kipling

    10) The Alchemist by Paulo Coelho

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    44 mins
  • Will Points-based Currency Potentially Usurp Cash as King? (654)
    Mar 25 2025

    The Wiser Loyalty podcast series is created in partnership between Let’s Talk Loyalty and The Wise Marketer™.

    Throughout 2024, Wise Marketer Group's (WMG) CEO, Bill Hanifin, and CMO, Aaron Dauphinee, shared their insights on loyalty constructs drawn from the Loyalty Academy's™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum.

    In 2025 we are shifting from an academic focus to seek out insights from practitioners of the trade, such as our CLMPs, and those leading from the C-Suite. Twice a month, we will bring you an interview with a C-level executive or CLMP who has transformed strategy into practical application to generate strong business results from customer loyalty.

    This week's episode has Aaron speaking with one of our industry's well known loyalty leaders when it comes to loyalty finance and loyalty strategy, Evert de Boer. Evert is the Managing Partner at On Point Loyalty, a global advisory firm exclusively niche to loyalty finance and strategy, as well as he is the CEO at Fidivo, which has built the first off-the-shelf loyalty program financial tool analysis.

    He shares an executive style summary of his second published book "Loyalty Programs and the Currency Effect" and then flies into his perspective on loyalty in the travel sector, particularly given his expertise in aviation.

    Hosted by Aaron Dauphinee

    Show Notes:

    1) Evert de Boer

    2) On Point Loyalty

    3) Fidivo

    4) Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points - By Evert de Boer & Xiao Yao Chin

    5) A Perfect Spy: A Novel

    6) Connemara: A Novel

    7) German Summer Book (but only available in Dutch)

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    44 mins

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