How do you turn a passion for nonprofits into a thriving business?

Dr. Sharon Elefant, Founder & CEO of The Nonprofit Plug, joins us to share her remarkable journey. Initially aiming to become a hospital administrator, Sharon found herself running outreach programs for the VA health system across Southern California and Nevada. This exposed her to the world of nonprofits and strategic partnerships, which quickly became her passion. As she deepened her involvement with nonprofits, Sharon realized she had a unique skill: she could connect these organizations with the exact resources they needed. Her growing reputation as “The Plug” for nonprofit solutions laid the groundwork for a full-time consulting business.

Turning her passion into profit was the next challenge. Sharon describes how she evolved from a free resource into a paid expert. At first, she was providing advice and making introductions for free. But as she took on more complex tasks like grant writing and strategic development, her value became undeniable. Nonprofits trusted her expertise and were willing to pay for her to take on the heavy lifting. What began as offering helpful tips turned into thought leadership, with Sharon producing content, guides, and resources that established her as the go-to person in her field. Her knowledge wasn’t just in demand—it became a business.

Today, The Nonprofit Plug offers a range of services to meet the diverse needs of nonprofit organizations. Sharon talks about how she structured her offerings into packages that include everything from grant writers to consultants and coaches, covering every aspect of nonprofit management. She introduced a new program that provides all-inclusive support for an entire year, helping nonprofits hit the ground running in the first 90 days. This package model offers a clear cost-saving advantage compared to hiring individual experts. It's all about providing comprehensive, long-term value at an accessible price.

Sharon also offers valuable advice for thought leaders and entrepreneurs trying to break into the space. Her recommendation? Start small but consistent. Posting daily tips on social media—short, digestible clips that share valuable insights—can go a long way. She suggests recording a few tips in one sitting and rolling them out over time, so it’s manageable and cost-effective. But building a brand takes patience. She advises giving it at least three to five years before deciding if your business has the momentum to sustain itself. And don't rush to leave your day job—wait until your venture is fully capable of supporting both you and your business.

Dr. Sharon Elefant’s story is a testament to the power of relationships, expertise, and thought leadership in building a successful business.

Three Key Takeaways:

• Turn Expertise into Revenue: Dr. Sharon Elefant transformed her deep knowledge of nonprofits and networking skills into a thriving business by offering grant writing, consulting, and administrative services that nonprofits were willing to pay for, rather than struggling to do it themselves.

• Package Value for Impact: The Nonprofit Plug offers bundled services—grant writers, consultants, and expert coaching—allowing nonprofits to get immediate results and long-term support at a cost-effective price, demonstrating the importance of scalable, value-driven offerings.

• Consistency Builds Thought Leadership: Sharon’s advice to emerging thought leaders is to start small and be consistent, using platforms like social media to post daily tips. Success doesn’t happen overnight, but with a long-term vision and patience, expertise can grow into a profitable venture.

Sharon has spent years working to become the Plug for the nonprofit industry. Here are 5 Things You Should Do To Become a Thought Leader In Your Industry according to Thought Leadership Leverage Founder and CEO Peter Winick.

How do you balance being a practitioner and an academic?

In this episode, Bill Sherman talks with Dr. Robert Gordon, interim department chair for analytics, economics, and finance at American Public University about his unique journey from the world of cruise ships and supply chain to academia, research, and thought leadership. Robert shares his experience moving from practitioner to academic, and now returning to bridge the gap between the two. His expertise in supply chain management, particularly in the maritime and cruise industries, provided the foundation for a shift into research and publishing that impacted both academia and industry.

Robert’s research on virtual teams and complexity theory was initially seen as niche, but when the pandemic hit, his work became highly relevant. The shift to remote work made his insights on virtual teams essential reading. He highlights the importance of staying connected to practitioners through conversations and continuous publishing to keep his research relevant.

Robert’s story is a reminder that thought leadership is not a static process. It’s about continually evolving, reflecting, and bridging the gap between theory and practice.


Three Key Takeaways:

• Bridging the Gap Between Academia and Industry: Robert Gordon emphasizes the importance of staying connected to practitioners while conducting academic research, ensuring his work remains relevant and actionable in real-world settings.

• The Power of Reflection in Thought Leadership: Robert highlights how reflecting on past work is crucial for growth, allowing him to evolve his ideas, improve his writing, and adapt to the changing needs of his audience.

• Virtual Teams and Complexity Theory Gaining Relevance: What was once considered niche research became vital during the pandemic, as organizations around the world shifted to remote work, validating the importance of anticipating future trends in research.

Robert knows the importance of academic research to practitioners. In this video Thought Leadership Leverage CEO Peter Winick explains how you can use academic research to build your thought leadership platform!

What does it take to grab your audience’s attention in the first few seconds?

Bill Sherman explores the art of pitching with Joanne Tombrakos, storyteller, marketing strategist, NYU professor, podcaster and writer. and expert in crafting powerful messages. Joanne breaks down the misconception that pitching is just about selling. Whether you're selling a product or an idea, the goal is the same: persuasion. It’s about getting your audience to stop, listen, and invest time in your idea. Joanne shares the importance of setting the hook early and keeping people engaged by delivering value quickly and clearly.

Joanne emphasizes that pitching is not just for salespeople—it's a skill everyone needs. In business, you're constantly pitching yourself, your ideas, or your projects. She compares pitching to a form of storytelling, where your narrative must not only catch attention but also build trust. Joanne also touches on the fine line between pitching and selling, explaining that while every pitch has an underlying goal of persuading, the real focus is on creating a connection. Through storytelling and strategic messaging, you can build a relationship that makes people want to listen longer.

The conversation also delves into modern challenges, like competing with digital distractions. Joanne stresses that grabbing attention isn’t enough—you need to hold it. Like a Netflix series that hooks viewers in the first few minutes, your pitch needs to pull the audience in right away and deliver substance, not just flash. For leaders, entrepreneurs, and marketers, her advice is clear: simplify your message, make it relatable, and always lead with value.


Three Key Takeaways:

• Pitching is about persuasion, not just selling: Whether you’re pitching a product, idea, or project, the goal is to persuade your audience and capture their attention. It’s not just about making a sale—it’s about getting them to care.

• Hook your audience quickly: Joanne stresses the importance of grabbing attention within the first few seconds. Like a great story, your pitch needs to engage right away, offering value and building trust so your audience wants to stick around.

• Simplicity wins: Don’t overcomplicate your message. The most effective pitches are clear and concise. Distilling your idea into one sentence can help you stay focused and make a more powerful impact.

Joanne helps us understand how the Pitch needs to move beyond persuasion and into a relationship. If you want to understand how those relationships can help ideas reach scale be sure to check out this video by Thought Leadership Leverage COO Bill Sherman.