To stand out and sell — always, but especially in 2025 — you’ve gotta niche.

Happily (especially if you are a personal brand), that DOESN’T mean putting your sweet little multi-passionate self into a box for twenty years and throwing away the key.

But it DOES mean that you should create individual PROJECTS under your personal brand (I talk about that more in part one of this series here) and niche them sufficiently so as to cut through.

How? Choose a market that has in-built demand, and then to go three or four layers deep to specialise within it. In this episode, I show you how.

PS This is Part Two in a five part series to help you set up a personal brand for success. You can view Part One here, and subscribe to the podcasts for the other posts in the series to come!

Episode Shownotes:

00:00 The importance of niching
01:25 Common mistakes in niching
03:06 Stages of business development
09:17 The need for a niche in a crowded market
12:31 Three-step process to effective niching
13:04 Step 1: Choosing a profitable market
17:05 Step 2: Going one layer deeper
18:14 Step 3: Niching by vehicle
25:29 Conclusion and next steps

———

Recommended next episode:

→ Part One in the Series: Don't Build Businesses! Build Projects!

Links Mentioned:

→ 'Three Layers Deep! All Aboard the Niche Train' - Read this article on Substack

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

This one is aimed squarely at you, my little ‘personal brand-based’ founder darlings — in other words, the current and aspiring content creators, consultants, coaches, freelancers, creatives and knowledge-based founders of the Internet.

Over a series of five podcasts (because brevity ain’t my strong point), I’m going to break down for you everything I know about how to set a personal brand based business for big fun, big freedom and BIG money.

In this episode, we're starting strong 🥃

I'm covering how to set yourself up as a personal brand based business the right way from the start to feed and fuel MULTIPLE, DISTINCT NICHES..

.. in a way that doesn’t bore you to tears, destroy your soul and keep you trapped in a box that feels like the online equivalent to maximum security prison for your happy, creative, multi-passionate little soul.

Episode Show Notes

00:00 The importance of finding your niche
00:34 The cold hard truth about personal branding
01:37 Projects over businesses
02:24 Understanding personal brand-based businesses
04:29 Personal brand-based business vs. traditional business
06:30 What is a personal brand?
08:00 What are business interests?
10:23 Examples of personal brand projects
16:52 Conclusion and next steps

———

Recommended next episode:

→ This is Part One in a series - subscribe to the podcast to get the next one the second it drops!

Links Mentioned:

→ 'Don't Build Businesses! Build Projects!' - Read this article on Substack

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Your offer suite is the beating heart of your business. Without it, you don’t have a business.

In this episode, I will show you how to map out an offer suite with one flagship offer as the crown jewel. You'll discover why small (and might is best) and the ONLY three offers you need to hit a million dollars (plus, how to structure to reach your time and money goals.

I cover:

• Why a simple offer suite is the key to a lifestyle business that prioritises balances;
• The only three offers you need, which order to create them in and the job each does;
• How to map a profitable offer suite.

Episode Show Notes:

00:00 The importance of an offer suite
00:37 Creating a high-converting offer suite
01:48 The case for a simple, streamlined offer suite
12:26 First offer: Flagship offer
16:10 Second offer: Entry offer
21:33 Third offer: Anchor offer
25:22 Mapping out your offer suite
34:04 Conclusion and next steps

———

Recommended next episode:

→ Ep 252: How to Create an Irresistible, “Hell Yes” Online Course, Coaching or Membership Offer (Inspired by 2am Flights and Toddler Meltdowns)

Links Mentioned:

→ Get Create and Validate for 60% off to create your first or next irresistible online course in the next 12-weeks

→ 66% off Dream & Design where you can design (or re-design) a wildly aligned, time leveraged expertise-based business model that feels just right for you

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.