Local SEO Agencies: STOP Shooting in the Dark. The most critical decision you'll ever make when optimizing your Google Business Profile isn’t just about setting it up. It’s about choosing the RIGHT primary and secondary categories AND understanding your power (or don’t have) to build your topical authority. If you screw this up, you’re wasting your time, money, and effort.

Here’s what no one else will tell you:

Most of you are guessing, hoping Google will magically reward you for half-baked category choices and mismatched content strategies. WRONG. Google isn’t handing out participation trophies. It rewards topical authority—and if you don’t have it, you’re DEAD IN THE WATER.

Your Categories Are Useless Without THIS:

Selecting the right category is step one, but here’s the kicker: If your website content doesn’t SCREAM relevance to that category, you’re done. Every page, every post, and every pixel needs to align perfectly with the primary category AND support the secondary ones. And let me tell you—your blog? It’s not a decoration. It must be a content-generating machine that drives depth, authority, and relevance.

Let’s get real. How many of you are targeting the wrong keywords? I’ve seen your setups, and you’re chasing keywords that Google isn’t even paying attention to anymore. Did you check if, in the last 3 months, search volume for many of your keywords has dropped by 20, 30,50-70%? Yet, here you are, spending HOURS optimizing for terms no one’s searching for.

That’s the equivalent of building a Ferrari engine and filling it with cheap gas—it’ll never perform.

What Happens If You Keep Screwing This Up?

Here’s a glimpse of your future if you keep winging it without real data:

Fewer clicks.

Embarrassingly low impressions.

ZERO engagement.

Why? Because Google is hungry for validation, and if your site and GBP content aren’t feeding it what it wants, you’ll be starved of results. Google pulls content from your site and your profile to determine if you’re worth ranking. And if your content doesn’t align with the right keywords, categories, and search queries, you’re invisible. Period.

I’ve had people tell me, “But Matteo, I’m ranked #1, and I’m STILL not getting clicks!” Guess what? Being at the top doesn’t mean anything if your strategy is trash. You’re handing clicks and conversions to competitors who know what they’re doing.

Time Is Ticking – Black Friday Offers END in 10 Days

Here’s the deal. If you’re tired of spinning your wheels and wondering why Google isn’t working for you, it’s time to wake up. No fluff. No nonsense. Just RESULTS: https://www.gmbcrush.com/black-friday/