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QUOTES
“It's going to be cooler to buy a non-alcoholic drink than an alcoholic drink sooner rather than later.”

“You know it's fascinating and I think that's why I cannot see this being anything other than the most important change to the drinks landscape in my lifetime, for sure.”

NOTES
Pivoting from a successful consultancy career to launching a game-changing alcohol-free cider is no easy task, but that’s just what Chance Clean Cider founder John Logue has done.

In this conversation, he tells me exactly what that two-year journey has involved.

In a really candid and open conversation, John takes us from ideation to creation and shares how the network of low/no-&-light industry professionals he’s built along the way from working with non-alcoholic brands like Lucky Saint, Crossip and Rekorderlig has played an essential role in supporting his dream.

From labelling issues to self-doubt, John’s experienced it all, but his passion for buoying an often-neglected sector of low/no has kept him going and led him to create a wonderful and much-needed drink.

With big plans for the next phase of Chance Clean Cider, John shares how his passion for music and festivals will impact the trajectory of the brand and how he’s focusing on on-premises sales as a route to reaching drinkers like him who love a cold, crisp, (& sustainable) cider made with England’s finest apples.

TRY CHANCE CLEAN CIDER

We also talk about:
Cloudwater Boring AF
Punk AF*
Guinness 0.0*
Big Drop*
Lucky Saint*
Crossip interview
Rebuttal:Don't believe the hype

=========================
Best episode to check out next -

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The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

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Talk to me Goose! Tell me what you think of the show?

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======================================================
QUOTES FROM THE SHOW

“At every event we do, at least one person would be like “Non-alcoholic! What's the point?” Sometimes, they used to anger me. […] But I can understand where they're coming from. I mean, alcohol in Scotland is important.”

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NOTES FROM THE SHOW

This episode is a meeting of generations and a testament to what low/no-&-light does to bring people together in a whole new world of appreciation for a life less intoxicated.

Lewis Kennedy, 26, is the founder of Talonmore, a Scottish non-alcoholic dark spirit with notes of ginger and fresh Assam Tea.

In this episode, we discuss everything from what’s driving Gen-Z to drink less to how we can create a new drinking experience while still respecting the years of tradition behind the cocktails that the older generation has come to know and love.

Lewis takes us through the inspiration behind the brand and the help he received from his university to make this initial passing brag a reality.

Lewis unveils some plans for the brand with a new release coming soon, and of course, I ask him what he’s bringing to the BBQ.

Despite being hundreds of miles apart, talking to Lewis for this episode was like having a chat with a mate over a pint in a pub, and I cannot wait for you to come and join us.

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Try Talonmore*
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We also talk about:

Jump Ship*

Wilfred’s*

Black Axe Throwing

Building Low No Nation Newsletter

==============================================
About Low No Drinker
==============================================

Best episodes to check out next -

#12 Redefining Scottish Alcohol-Free Spirits with Feragaia

#1 Low No D

Thanks to our sponsor:
The Sober Summit: 3 DAYS, 24 SPEAKERS - DON’T MISS THE SOBER SUMMIT, SEPTEMBER 25-27 Grab your free ticket while you still can!

Remember to rate & review the podcast inside your favourite app to help more people enjoy a life less intoxicated with no judgement and no expectations.

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

==============================================
FREEBIES
Take the Low No Drinker Personality Type Quiz

Download your free Seven Signs of Sober Curiosity eBook
==============================================

Special thanks to our sponsor We Recover Loudly

Talk to me Goose! Tell me what you think of the show?

GET YOUR FREE TICKET TO THE SOBER SUMMIT

======================================================
Take the Low No Drinker Personality Type Quiz

Download your free Seven Signs of Sober Curiosity eBook
======================================================
Joining me this week is Russell Lamb, co-founder of 6PERCENT, a new mid-range wine company producing the first in its planned range of lighter wines, a 6% merlot-cabernet sauvignon blend with half the ABV but all of the flavour.

Starting life as a lockdown wine-tasting company, Russ and his wife, Gabbi, soon came to realise that there was a demand from their clients for lower ABV wines that they were not able to meet with anything they could find and so they decided to solve the problem themselves.

In this episode we discuss the challenges in not only making a 6% wine, but in sharing it with a world that is not always ready to hear about it (let alone taste it).

We talk about the ever-present question of why lower alcohol drinks are priced the way they are even though they don’t contain alcohol (I love Russ’ answer to this by the way).

We also spend a lot of time examining the mid-range/light-alcohol category as a whole (there’s a lot to cover), blended drinking habits, and how we communicate to consumers the benefits of these new lower-alcohol drinks.

Of course, there’s the Low No Drinker BBQ-Q in which Russell shares some of his favourite go-to low/no-&-light drinks and if you’re looking to get in on the ground floor of this emerging category Russell opens up about their upcoming fundraising round*.

I truly enjoyed Russell’s company on this chat, and I enjoyed tasting his wine. If you want to give it a try too, 6PERCENT has kindly shared the code GREATTASTE10 for listeners in Low No Nation to get 10% off their order (plus free shipping over £30) at their website https://www.6percent.wine/

Make sure you tag us both on Instagram when you try it @6percent.wine & @lownodrinkermagazi

Thanks to our sponsor:
The Sober Summit: 3 DAYS, 24 SPEAKERS - DON’T MISS THE SOBER SUMMIT, SEPTEMBER 25-27 Grab your free ticket while you still can!

Remember to rate & review the podcast inside your favourite app to help more people enjoy a life less intoxicated with no judgement and no expectations.

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

==============================================
FREEBIES
Take the Low No Drinker Personality Type Quiz

Download your free Seven Signs of Sober Curiosity eBook
==============================================

Special thanks to our sponsor We Recover Loudly