In this episode of Entrepreneurs, Executives & Eccentrics, Lynn Lai, founder of Lai Consulting Group, shares her transition from a seasoned food engineer to an entrepreneur. With insights into her innovative venture, ZUR, an all-natural mocktail line, Lynn offers a deep dive into the challenges and triumphs of product development in today's market. Tune in for an engaging conversation on innovation and entrepreneurial strategy.

Lynn Lai is the founder of Lai Consulta Group, a pioneering consultancy specializing in helping food and pet food brands scale from farmers' markets to major retailers like Whole Foods and Costco. With over 26 years of experience in food engineering and a remarkable background working for industry giants like Freshpet and Chewy, Lynn has now ventured into developing her own line of all-natural mocktails, ZUR, targeting the growing sober curious movement. Her expertise spans ideation to retail launch, blending her rich knowledge in food science with a passion for innovative product development.

Below are the key takeaways from this episode:

• Lynn Lai's Expertise: With over 26 years in food engineering, Lynn Lai has worked with major brands like Freshpet and Chewy, helping them launch products through her firm, Lai Consulta Group.
• Comprehensive Consulting: Lynn's firm manages product development from ideation to manufacturing and safety, while clients handle sales.
• Entrepreneurial Journey: Transitioning from mechanical to food engineering, Lynn eventually founded her own consultancy after extensive industry experience.
• ZUR Mocktails: Lynn is launching ZUR, all-natural mocktails in portable powder form, targeting the sober curious market for convenient, on-the-go consumption.
• Blue Ocean Strategy: Lynn employs the "Blue Ocean Strategy" to create unique market space. ZUR stands out with its innovative form compared to traditional ready-to-drink mocktails.

Todays guest, Lynn Lye, can be found online at:

Website: https://lyeconsultinggroup.com/

LinkedIn: https://www.linkedin.com/in/lynn-lye-0830154/

Your host, Scott Turman, can be found online at:

BrightRay Publishing: https://brightray.com/

Entrepreneur Website: https://scottturman.com/

LinkedIn: https://www.linkedin.com/in/scottturman/