In this insightful episode of M&A+ The Art After the Deal, host Lisa Scott is joined by Brant Wilson, president of Customer Value Systems. With over 30 years of marketing and management experience across industries such as technology, healthcare, and financial services, Brant shares his journey to leading a successful marketing research firm. This episode dives into the strategic role of customer insights and market research in driving successful mergers and acquisitions, emphasizing customer retention and the importance of listening to both employees and clients during significant transitions.

Key Topics Discussed:

• Brant’s career journey in marketing and his transition to founding Customer Value Systems
• The role of market research in understanding customer behavior and its impact on business strategies
• Effective customer retention strategies during mergers and acquisitions
• The link between employee morale, leadership communication, and customer retention
• The evolving role of data analytics and AI in market research and customer insights
• Insights on how businesses, large and small, can use data to make informed decisions during acquisitions
• Real-world examples of successful M&A strategies focused on customer retention, such as Oracle’s acquisition of Hyperion

Key Takeaways:

• Listening to customers and maintaining open communication during transitions is critical for retaining business relationships.

• Market research can help predict customer behavior, pricing strategies, and sales potential, ultimately supporting better decision-making during mergers.

• Employee morale and communication during transitions have a direct impact on customer satisfaction and retention.

• The increasing role of AI in marketing and research will continue to transform how companies gather and use customer insights.

Connect with Brant Wilson:

Website: www.customervaluesystems.com

Subscribe:

Don’t forget to subscribe to M&A+ The Art After the Deal on your favorite podcast platform for more insights on the world of post-merger transitions.

To learn more, visit: https://in2edge.com/

In this episode, I sit down with Aaron Mikulsky, an expert in operations and leadership, to discuss key principles for effective leadership and operational success. We explore themes from his book, L.O.V.E. 2 Lead, discussing the importance of self-reflection and humility in leadership. Aaron emphasizes the need to focus on people's strengths and how leveraging these can create high-performing teams.

We also touch on the significance of Six Sigma in streamlining processes and reducing inefficiencies. Aaron breaks down the critical differences between transition and integration in business operations, stressing the importance of building a strong foundation and thorough planning in both phases. Whether you're leading a team or managing a business shift, this episode offers valuable insights on how to navigate and succeed in today’s fast-paced world.

L.O.V.E. 2 Lead – Key takeaways from Aaron’s leadership journey

• Self-reflection and humility as leadership cornerstones
• The value of focusing on strengths within teams
• Six Sigma and its role in operational efficiency
• Transition vs. Integration – Understanding the difference and why it matters
• The importance of setting a solid foundation and strategic planning

Notable Quotes:

"Leadership starts with knowing yourself first—self-reflection is key to understanding your strengths and areas for growth." — Aaron Mikulsky

"It’s not just about transition; integration is where the real work begins, and that requires planning and a strong foundation."

Tune in for an enlightening conversation packed with actionable advice for leaders at all levels!

Aaron’s book: https://a.co/d/fNQTdGK

Aaron’s website: Home - Love 2 Lead Consulting Services

More M&A+ The Art After the Deal Podcast Episodes: (801) M&A+ The Art After the Deal - YouTube

About In2Edge:

At In2edge, we specialize in guiding businesses through the complexities of spin-offs and carve-outs, offering hands-on, expert-driven solutions to ensure seamless transitions. Our approach focuses on executing efficient, data-backed strategies—whether it’s optimizing contract management, ensuring operational continuity, or maximizing value creation. With our deep expertise and commitment to delivering exceptional outcomes, In2edge is your partner for navigating the intricate challenges of spin-offs and carve-outs, setting your business up for long-term success.

To learn more, visit: https://in2edge.com/

Join us on this episode of "M&A+ The Art After the Deal" as I discuss the intricate world of cross-border mergers and acquisitions with our esteemed guest, Lawrence Howorth. With his vast international experience, Lawrence brings invaluable insights into the challenges and nuances of helping US companies venture into foreign markets and assisting foreign entities in establishing a presence in the US.

Key Discussion Points:

1. Global Expertise:
   • Lawrence shares his extensive experience across various global markets, highlighting his understanding of diverse business environments.
   • Insights into cultural, operational, and regulatory aspects crucial for successful international ventures.
2. Strategic Planning:
   • Emphasis on the necessity of meticulous planning when entering new markets.
   • Discussion on the importance of aligning acquisitions with strategic business goals.
3. Understanding Local Dynamics:
   • The critical role of local knowledge and expertise in navigating foreign regulatory landscapes.
   • Lawrence discusses potential pitfalls and how companies can be blindsided by local regulations if not adequately prepared.
4. Comprehensive Business Planning:
   • The need for a robust business plan that covers all aspects of the venture, ensuring no element is overlooked.
   • Practical advice on integrating local considerations into broader business strategies.

Guest Information:

• Lawrence Howorth is available through his website at Howorth International | business strategy (howorthllc.com)

Closing Thoughts: This episode offers a deep dive into the complexities of cross-border M&A, providing listeners with the tools and knowledge necessary to navigate the challenges. Whether you're a company looking to expand abroad or a professional in the M&A field, this discussion with Lawrence's will provide additional information that will guide you through international business deals.

Connect with Us:

• Don't forget to subscribe to "M&A+ The Art After the Deal" for more insights into M&A strategies and experiences, particularly those related to transition and post-close integration. Join us next time as we continue to explore the art and science of mergers and acquisitions with top experts in the field.

To learn more, visit: https://in2edge.com/