Making Business Matter (MBM)

By: Darren A. Smith
  • Summary

  • World’s Stickiest Learning: We are the soft skills training provider, partnering with clients that are frustrated by their people returning from training courses and then doing nothing differently. Our clients choose us because we achieve behavioural change through our unique training method, sticky learning ®.
    © Copyright Making Business Matter (MBM) Limited 2002-2023. All Rights Reserved.
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Episodes
  • Ruth Taylor – Parenting Coaching Cards | Expert Interview
    Mar 24 2025
    Parenting Coach Ruth Taylor Talks the What, Why and How of our Parenting Coaching Cards with MBM CEO Darren A. Smith In this exclusive discussion, Ruth touches on why her experience as a parent herself and her training as a soft skills facilitator makes her the perfect coach to have written our deck of 80 parenting coaching cards. Ruth and Darren cover the what, the why and the how of this deck of coaching cards, together with a few key pieces of advice and guidance that can be found in this brand new deck! Click Here to Watch the Full Podcast on YouTube. Read the Full Parenting Coaching Cards Podcast Transcript Below: Darren A. Smith Welcome to the world stickiest learning. My name is Darren Smith and more importantly, I'm here with Ruth Taylor. Ruth, how you doing? Ruth Taylor Pretty good today. Thank you. When I say today, for me it's night time. Darren A. Smith Good. It is. Where are you in the world? Ruth Taylor Well, I decided to move from the UK all the way to the other side of the world, so I'm currently in New Zealand. Darren A. Smith Right. OK. So it's 9:00 AM here. It's probably about 9:00 PM there, isn't it? Ruth Taylor 10:00. Darren A. Smith Oh, right. OK. Thank you very much for coming in. We've got 3 short questions for you about the cards that you created, which I can see on the right there. So the first question is: Why, in the nicest possible way, should we talk to you about parenting? What do you know about parenting? Ruth Taylor When I came to New Zealand, I had toddlers and now I have two adults who I'm very proud of. They're in their 20s now. I was very fortunate. I did parenting courses before I had parents. Darren A. Smith OK. Ruth Taylor Parents? before I had children. Before I had children and that's something that most people don't get the chance to do. But I was trained as a parenting coach and a facilitator for courses by health promotion at the time to work with parents, and I thought this is awesome. I've got this and then what I found was the reality of having your own children is. Darren A. Smith Yeah. Ruth Taylor Not quite as simple as they made out. But there were things which I was able to consider before having children, which maybe other people weren't, because obviously having gone on the courses, there was things I could talk to my husband about going. Have you ever thought about this? It was like, no. So those questions where I was thinking, well, how can we encourage other people to be able to ask those questions either before they even think about getting pregnant, when they are pregnant. And all that. So that's really kind of where the coaching clads came from and also where the sort of sections of the the cards came from. So and in my life I'm a facilitator. I I facilitate soft skill courses, communication skills, conflict management, leadership skills. Emotional literacy. A lot of things like that. So I've worked in schools, I've worked in hospitals with leaders, with parents, with children. So I guess I have a different insight as well as. How how we often think about children isn't actually how children think, and sometimes we don't think of the impact of our actions on our children. And therefore having again having card which encourages to reflect before we open our mouths or before we make certain decisions means that hopefully we'll get more of the behaviour we're looking for. Darren A. Smith That that makes perfect sense. I know. When Gabby was born 25 years ago, these things don't come with a manual and you come home and you go. I have no idea what to do. My life has changed. Yeah. Ruth Taylor The thing is, things change all the time, so these cards don't say do this do that, they say have you considered or? Where would you go for this information? So it's not a, not a guideline of saying, oh, you should pay it this way. And no, no, that's wrong.
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    Less than 1 minute
  • The Psychology of Persuasion with Christopher | Expert Interview
    Jan 14 2025
    Master the Art of Persuasion With Expert Christopher Phelps, Us Ceo of Cialdini Institute Christopher Phelps and Darren Smith dive deep into the psychology of persuasion. Explore the powerful principles that can help anyone improve their persuasion skills. From understanding Robert Cialdini's six principles to actionable insights on how to apply persuasion in sales and business, this conversation is a must-watch for anyone looking to influence effectively and ethically. Click the image above to watch the video on YouTube You Can Read the Full Transcript Below: Darren A Smith: Welcome to the World Stickies Learning. I'm Darren Smith, and I'm here with Chris Phelps. Chris, how are you doing? Christopher Phelps: Very good, Darren. How you doing? Darren A Smith: Hey, I'm good. You've just managed to solve a problem for me where I've got a stream of light from my light and, and Chris was saying, we'll put a post-it note sort of here, and you've just cracked it. It's been a problem for two years. We're off to a great start. Darren A Smith: So in this podcast we are talking about persuasion, influence, those types of soft skills. I'd like to start with a question, which is why should we and the people listening and watching listen to you when we talk about persuasion? Christopher Phelps: Yeah, that's a great question. Um, so just to give you a little bit of my background, uh, I was very fortunate, uh, and unfortunate at the same time. So I'm a dentist, uh, by trade. Uh, grew multiple dental practices in Charlotte, North Carolina, where I live on the East coast. And, um, had made this bold move of selling two of my best offices, uh, to free up my partners to be happier elsewhere, as I like to say, and took over my two struggling practices, the worst ones, so I could get back to being me, right? Get back to doing it my way. And I felt like if, if, if I could put my, all my efforts into those two baskets, so to speak, that I could do more with those two offices than what I was being held back with, with the four, right? Darren A Smith: Okay. Christopher Phelps: And so when I did that and I made that move, I then realised maybe that wasn't so smart, because now you're stuck with not the ones that were making money, the ones that are costing you money. , uh, one of which was a brand new dental practice that was costing me 70,000 a month, us in expenses, but only taking in 35,000 a month in revenue. So you don't have to be a math expert to realise that's not a good check to write each month, right? So, but what it was was a powerful motivator for me to stop, uh, procrastinating on the problems of these practices or ignoring them, right? And, and deal with them. The problem was I just didn't know what the root cause of the problems were. Okay. And so your brain is funny in that sense. That's why it procrastinates, that's why it ignores the problems, because if it doesn't understand the root cause or doesn't feel like you have the capability to solve the problem, that's what it does to quote unquote protect you. Christopher Phelps: Right? Well, at this point, knew I had to do something and dig into it. And I was fortunate that a friend of mine invited me to a business seminar, and the keynote speaker was the, the godfather of influence himself, Dr. Robert c Cini. And, you know, Cini is a professor of emus, of Mark, uh, psychology and marketing at Arizona State University. Uh, he wrote the book, influence of Psychology of Persuasion over 40 years ago, and that's what he's built his name and research around is this whole idea. And after he, he gone on stage and talked about those six principles. There was one of them in particular that was like my aha moment that I was like, yeah, that principle right there, that one is the root cause of all of my problems in my practices. Okay? So I knew he was, was in, he was an authority, right? Christopher Phelps: This guy had the answer. So I sought him out and, uh,
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    Less than 1 minute
  • Darren Smith – Negotiation Skills Training Webinar for Kuwait
    Dec 24 2024
    Mastering the Art of Negotiation: Strategies, Insights, and Real-World Solutions Explore the art of negotiation with a distinguished group of professionals in this Negotiation Skills Training Webinar - Kuwait. Today, we're joined by Darren A. Smith, a seasoned expert in negotiation strategies and the founder of the innovative Sticky Learning methodology. Darren will guide us through some of the most effective techniques for achieving success in high-stakes negotiations, drawing from his extensive experience. Also joining us are Suha Isaac SCV, a dynamic facilitator and partner in bringing this invaluable knowledge to Kuwait, where she has been instrumental in fostering leadership and strategic negotiation skills across various sectors. Suha will share insights into how negotiation principles can be applied in the unique context of Kuwait's culture, especially for leaders in banking, education, and investment. Additionally, we are joined by professionals like Farrah, Yousif, Hamad, and others, who will share their personal challenges and experiences with negotiation, providing real-world examples to enrich our discussion. This session promises to be interactive and insightful, offering practical strategies that can be applied immediately. Darren will dive into the sticky learning approach, demonstrating how repetitive learning over time leads to meaningful behavioural change and long-lasting negotiation skills. Click the image to watch the webinar on YouTube You Can Read the Full Kantar Market Share Transcript Below: Darren A Smith: Hello and welcome. Suha Isaac SCV: Yeah. Hello everyone? Yes. Hello, hammed. Hello, Farrah. Hello, Yusef. Yousif: Hello. Hello. Hello everyone. Suha Isaac SCV: Hi, hammed. Thank you for joining. Yousif: Thank you. Suha Isaac SCV: Yeah, we're just gonna wait couple of morning, couple of minutes until um, we have more people because they're joining. And we are gonna start in two minutes maybe, Darren. Darren A Smith: We'll just see who else attends and then we'll begin. Suha Isaac SCV: Okay, great. Suha Isaac SCV: And of course, I know it's very difficult for people to join after working hours unless they're really interested in having some insight and a new, uh, let's say a new view about, uh, any topics that will be discussed in these kind of webinars. And, uh, I assume some of the people, I, I assume they have their, uh, I think their, their, uh, kids, uh, going to exams in this period of the time. And many people, let's say busy with starting, uh, preparing for their Christmas leave. So we're, we we're hitting the ground before the 20th of December when everybody actually will be switched off. . Darren A Smith: Makes sense. Suha Isaac SCV: Good. Yeah. Good, good. So the, the mic is yours. Can, uh, Darren, when you want us to start? Darren A Smith: Okay. Well, let's, um, see if we've got a few more people coming. This will be a very interactive webinar, so if you would like to come on camera, and if you would like to join in, I'd love to see your faces and we can chat about what challenges you have and how I can help. Hi. Good. Suha Isaac SCV: Yeah, how you, Yousif: Hi, how are you? Darren A Smith: Hello. I'm good. Good. I'm good. Farrah. Hello? Uh, you are on mute just in case you Farah: . Oh, sorry. I just said hi. Hi. Uh, Darren A Smith: I did some lip reading and I think I guessed. Uh, let's see if Hamed will join us. Can we coax him out? Hamed, do you fancy join us? Okay. And we've got, uh, someone else coming in. Okay. So bear with us while we just grab the late comers. Um, if you could, um, grab a piece of paper and a pen, it would be great. Um, just be some questions. Farah: Okay. Suha Isaac SCV: Okay. I think we have, um, SIA Hussein, thank you for joining us. And I think he, you want to start? Darren A Smith: It's all right. We've got Hamed coming back, so I've just, uh, Suha Isaac SCV: Okay. Darren A Smith: Admitting, um,
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    Less than 1 minute

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