As industries go, retail is pretty cutthroat. Yes, there’s lots of potential customers, but there’s also a tonne of competition, often with very little differentiation, all of which leads to very tight margins. So, for marketing to work in retail it’s got to be effective and efficient, and with some research suggesting that email marketing delivers an ROI of 36 to 1, what better place to start?

Which is why I’m so pleased to be joined by Nicola Paul, an e-commerce, digital marketing specialist, to discuss how businesses can make their email marketing a success

In this episode, we discuss:

• Why it’s important to integrate strategies across paid search, email marketing, and organic content.
• Where to start with your email marketing strategy
• Moving beyond standard discount offers to engage subscribers with exclusive content, competitions, and early access to products.
• The power of automated emails and their role in customer engagement.
• Examples of transactional emails that add value beyond simple order confirmations.
• Importance of list segmentation and personalization to enhance email relevance.
• Ensuring email deliverability and avoiding spam filters.
• Keeping a clean email list through regular list hygiene practices.
• How to personalise marketing emails beyond just using the recipient's name.

CONNECT

• Nicola Paul on LinkedIn https://www.linkedin.com/in/nicolapaul/ and Instagram https://www.instagram.com/yellowbirddigital/
• Nicola’s website: https://yellowbirddigital.com/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902