• Mariah Eckhardt / Burt's Bees

  • Sep 5 2023
  • Length: 44 mins
  • Podcast

Mariah Eckhardt / Burt's Bees

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  • Summary

  • Mariah Eckhardt runs one of the coolest natural brands going, and one of the OG purpose brands at that. On today’s episode, we talk with Mariah about how running everything at Burt’s Bees – from PR and promotions to marketing and everything in between – has led her to know and live this brand, inside and out. She also talks about how their purpose drives everything they do, not just the communications.

    00:18 - Mariah Intro

    02:10 - Mariah's background

    07:37 - Burt's Bees Mission

    09:48 - How does Burt's Bees fit into the natural marketr

    14:34 - Customer trust driving other products

    16:29 - Who are Burt and Roxanne

    22:34 - How does Burt live on now in the brand

    24:28 - Other Iconography

    26:10 - Conscious Beauty

    31:31 - Where can the brand go that it hasn't and vice versa

    37:28 - How did Burt's Bees influence Clorox

    39:50 - Influencers and Social Media
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