Marketing Against The Grain

By: Hubspot Podcast Network
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  • Summary

  • Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
    HubSpot, Inc.
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Economics Leadership Marketing
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Episodes
  • Surprising AI-Marketing Opportunities Driving INSANE Results ft. Neil Patel & Eric Siu

    Surprising AI-Marketing Opportunities Driving INSANE Results ft. Neil Patel & Eric Siu
    Nov 5 2024
    Ep. 275 Are the AI-driven opportunities really driving insane results? This week we dive into the surprising AI-marketing strategies that are reshaping the landscape with Neil Patel and Eric Siu of the Marketing School podcast. Every marketer can revolutionize their approach by embracing AI tools, diversifying their SEO efforts, and repurposing content across multiple platforms. Learn more on the evolving definition of SEO, the importance of an omnichannel strategy, and the future of marketing in the AI era. Mentions Neil Patel https://www.linkedin.com/in/neilkpatel/ Eric Siu https://www.linkedin.com/in/ericosiu/ Marketing School Podcast https://podcasts.apple.com/us/podcast/marketing-school-digital-marketing-and-online/id1138869817 Accenture https://www.accenture.com/ Napkin AI https://www.napkin.ai/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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    34 mins
  • 4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com

    4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com
    Oct 31 2024
    Ep. 274 Can AI really scale your content creation while keeping your brand consistent? Kipp and Kieran dive into the transformative role of AI tools in modern marketing and how they can make your content go viral with guests Scott Tousley (Head of Content at Clay) and Bruno Estrella (Head of Growth Marketing at Clay). Learn more on using Visual Electric to create brand-aligned images at scale, the importance of systems thinking for marketing teams, and how integrating AI like Yarn can revolutionize personalized video content. Mentions Clay https://www.clay.com/ Scott Tousley https://www.linkedin.com/in/scotttousley/ Bruno Estrella https://www.linkedin.com/in/brunoestrella/ Visual Electric https://visualelectric.com/ Yarn https://www.yarn.so/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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    41 mins
  • Claude's HUGE Double Update: Computer Control + Sonnet 3.5 (New)

    Claude's HUGE Double Update: Computer Control + Sonnet 3.5 (New)
    Oct 29 2024
    Ep. 273 What happens when machines start making decisions instead of humans? Kipp and Kieran dive into one of the biggest AI updates of the year, exploring the implications of Claude's new features on our professional and personal lives. Learn more about the potential of Claude’s computer use API, the innovative abilities of Claude Sonnet 3.5, and the future of B2B automation. Mentions Sonnet 3.5 https://www.anthropic.com/claude/sonnet Trung T. Phan https://x.com/TrungTPhan Replit https://replit.com/ Cursor https://www.cursor.com/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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    22 mins

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