In this week’s episode of Coffee with Yvonne, host Yvonne Pearson dives into another round of Marketing Magic, unpacking the strategy behind three standout brand moves. From Sephora’s purpose-driven Pride campaign with Lady Gaga, to Capital City Mambo Sauce’s expansion into Costco, and the US Open’s powerful tribute to Althea Gibson, this episode explores how brands are using legacy, inclusion, and local flavor to connect with audiences in bold, authentic ways.

With just two more episodes before the summer hiatus, now’s the time to sip, strategize, and get inspired.

So grab your coffee, and let's chat

Episode chapters

• 00:00-03:012:Intro
• 03:13-10:03: Purpose, Pride & Power: Unpacking Sephora’s Pride Campaign
• 10:04-18:14: From Kitchen to Cart: Capital City Mambo Sauce’s Costco Breakthrough
• 18:15-29:26: US Open Grand Slam Marketing Move
• 29:27-30:58: Closing

Articles

• Purpose, Pride & Power: Unpacking Sephora’s Pride Campaign
• From Kitchen to Cart: Capital City Mambo Sauce’s Costco Breakthrough
• US Open Grand Slam: When History Serves Brand Power

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To learn more about Yvonne and her business, PinkDollhouse Marketing, visit here. Follow Yvonne on Instagram at PinkDollhouse Marketing and at Yvonne_Creativemarketer on Instagram, and TikTok.