In this Marketing Over Coffee:
Katie does a tour of Google Gemini writing copy trained on an Ideal Customer Profile (ICP)!

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Brought to you by our sponsors: Wix Studio and NetSuite

Using your Ideal Customer Profile (ICP) to improve your storytelling ability

If you want to watch the video on YouTube

Ron Ploof's StoryHow Pitch Deck

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

What makes up the ICP

The Trust Insights PARE framework for writing prompts

Examining the ICP to find Pain Points

Starting with the ending in mind

Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee:
It's our week off but I wanted to talk with you about my new project!

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Brought to you by our sponsors: Wix Studio and NetSuite

If you or someone you know is doing amazing work to help us all do better tell me about them. You can ping me on LinkedIn, on Threads, or our contact form.

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee:
Learn about why email marketing stinks, why Flux.1 rules, fan service in Deadpool & Wolverine, and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

Are all email service providers horrible?

Mautic, MailChimp, Ghost, AWeber

Google Pixel 9

8:20 - 9:50 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Google Monopoly - Paying $20B to be the only choice kind of proves that

Canva acquires Leonardo AI (after 2 years - 19 M users!)

Chris' GPT for event planners and webinar operators - generating seed questions

15:47 - 16:34 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

TikTok Partners with Amazon

Speed of response huge on TikTok

Automating the MoC Newsletter

Cobra Kai and Deadpool Wolverine

Flux 1 Image Generation

RIP Crowdtangle

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee:
Learn about the Trust Insights ICP, Google Keep, True Crime, and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

Since the last interview....

Remodeling the house

Changes in the market from analytics to AI

Working with the 5P Framework

Applying AI with a change management focus

10:26 - Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

The Trust Insights Ideal Customer Profiles (ICP)

It's not enough to create the profile, the model needs to tell you what to do next

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Using the ICP to create an interactive model

Katie will have sessions at MAICON and Marketing Profs B2B

Using Google Keep for wrangling ideas

Smart Speakers in the home

Peloton and Strava updates

You Like it Darker by Stephen King

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee:
Learn about Snoop at the Olympics, SearchGPT, Dyson Headphones and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

Olympic watch: Snoop Dogg carrying the torch, Flava Flav supporting Water Polo

Llama 3.1 released to the public - what it takes for you to run it yourself

7:07 - 7:54 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

SearchGPT is coming for search traffic

Google pays to access reddit data

13:52 - 15:19 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Google gives up on ditching 3rd party cookies, AdTech execs say it doesn't matter anyway

Hidden Google tool to find discrepancies between GA4 and Google Ads conversion data (conversions vs. key events)

Dyson back with more headphones - 40db noise reduction, 55 hour battery

Deadpool vs. Wolverine

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee:
Before he became the most popular author on stoicism, we talked with Ryan Holiday about his marketing books!

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We put this episode together as part of some exclusive content, the feedback was so positive we've decided to put it in the feed for everyone!

You can still check out Growth Hacking here and Trust Me, I'm Lying!

Thanks as always to our sponsors:

Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee:
Learn about possible new email standards, targeted CRM attacks, the ongoing saga of John's running tech stack, and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

Email Changes to be aware of - Expiring email? Unsubscribe prompt after 30 days

The future of GA4

7:22 - 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Dynamic Pricing vs. Surge Pricing

Targeted CRM attacks

12:27 - 13:55 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Google pauses opioid painkiller policy update

Apple Watch Workout can't handle audio cues?

Anne Lamott Bird by Bird

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee:
Learn about the Art, Business, Culture of GIFs and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

John is always using Ted Lasso

And Robert Downey Jr.'s Eye Roll

Gif versus Jif? (It's all good, but the company is not Jiffy)

They did the Peanut Butter Jar

Neil Patrick Harris for Buble

GIPHY Stickers

The first GIF creative agency

7:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Getting her start in Infographics! Then to BuzzFeed in 2012

GIPHY reflecting the changes in the culture

Avoid "How do you do, fellow kids"

Kindness is on the rise

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Media reccomendation! Problemista written and directed by Julio Torres

Find Alix on LinkedIn and learn more about GIPHY Ads here

Her webinar July 18th at 1pm! Make Your Brand Part of the Actual Conversation

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.