Episodes

  • Rise of the Agents
    Nov 1 2024

    In this Marketing Over Coffee:
    Now with more WP Feuds, AI Detectors and Lower Decks

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    WordPress vs. WPEngine feud

    Anthropic computer use - you can give AI permission to use your machine aka Rise of The Agents

    AI detectors are all garbage

    14:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Home speakers: Echo Studio Pro vs. Klipsch The Fives vs. Sonos

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Ambient mixing tool from Google

    Lower Decks

    Mr. McMahon

    Join us over in AfM

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    21 mins
  • This is Strategy with Seth Godin
    Oct 25 2024

    In this Marketing Over Coffee:
    Author of 21 Best Selling books in 36 langugages talks with John Wall about Strategy

    Direct Link to File

    Brought to you by our sponsors:NetSuite and Wix Studio

    The new book is This Is Strategy

    Field Testing it through videos on Purple.Space (that are now a course on Udemy)

    Why feedback is often just lies

    The strategies behind the book itself - including the game of life

    7:30 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Culture was invented by systems to defend themselves

    Marketing and empathy

    How do games fit into strategy?

    Luck does not even out in the long run

    15:27 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Doing all the extras

    Honoring to work of Donella Meadows and Russ Ackoff by explaining systems

    Harvard Admissions

    Lewis Hyde on The Coyote

    Once you have a strategy think about three business plans

    Beats Fit Pro are John's pick, Shokz Headphones change swimming forever for Seth

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters.

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    38 mins
  • Ravi Pratap on the State of QR Codes
    Oct 18 2024

    In this Marketing Over Coffee:
    Co-Founder and CTO of Uniqode, Ravi Pratap brings us up to date on the lastest marketing applications of QR codes

    Direct Link to File

    Brought to you by our sponsors:NetSuite and Wix Studio

    Starting out in NYC at Morgan Stanley, and off to DC

    7:45 - 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    The first product made the desktop web mobile

    The 4 keys to Mobile: Bluetooth, Camera, GPS, and NFC

    Uniqode A centralized end-to-end solution for QR codes

    QR Code API

    20:52 - 22:24 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Why NFC didn't explode by QR?

    Digital Business Cards

    Currently reading Outlive - expanding your healthspan, and just watched Hit Man

    Connect with Ravi on LinkedIn

    Sign up for the MoC text line at 617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters.

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    35 mins
  • Say What They Can't Unhear
    Oct 11 2024

    In this Marketing Over Coffee:
    Author Tamsen Webster talks about how to create impact in the real world with her latest book on The 9 Principles of Lasting Change

    Direct Link to File

    Brought to you by our sponsors:NetSuite and Wix Studio

    The new book: Say What They Can't Unhear

    Interview on the previous book: Find Your Red Thread

    Driving action in marketing, sales, and leadership communication is not the same as creating long term change

    Creating internal motivation so the behavior is repeated without outside effort

    Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Using Aristotle's approach - you must lead with the elements of agreement

    Story is arguement

    People want to be seen as smart, capable, and good

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    You can't want it more than they do

    The Message Design Institute

    The question of how to accelerate the understanding and adoption of new ideas

    Learn2Reinvent

    The Compact Case

    Sign up for the MoC text line at 617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters.

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    35 mins
  • AI Voice Chat, Agents, and Cannoli
    Oct 4 2024

    In this Marketing Over Coffee:
    Now with more synthetic focus groups, AI memory manipulation, and Deadpool Wolverine

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Open AI text to chat Voice Interface now available

    Voice as the next big interface

    Virtual focus groups by training models on your Ideal Customer Profile

    Try out Advanced Voice Mode in ChatGPT to start

    Andy Crestodina's latest Blogging Statistics - 80% of bloggers are using AI as part of their content creation

    7:29 - 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Building an AI Agent on the livestream!

    Videos of Chris' MAICON and INBOUND sessions

    14:37 - 16:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    AI can rewrite your memory

    Order from Bova's!

    See us at MarketingProfs B2B!

    Join us over in AfM

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    24 mins
  • Nataly Kelly, CMO of Zappi on Consumer Insights
    Sep 27 2024

    In this Marketing Over Coffee:
    Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee

    Direct Link to File

    Brought to you by our sponsors:NetSuite and Wix Studio

    Bringing Hubspot to the rest of the world!

    Starting out in music and then becoming and interpreter

    CSA Research, SmartLane

    Opening Hubspot Tokyo

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Working with Global Consumer Brands at Zappi

    Tracking trends like the Sephora 10 Year Old

    The three main categories of consumer insights

    Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    At what growth point do orgs usually engage Zappi?

    Connecting insights across silos

    The Consumer Insights Revolution, based on work done by Pepsi and Zappi

    Music from Sting (Sorry, I wanted to build a Spotify playlist but they don't have Fragile in Portuguese)

    Follow Nataly on LinkedIn!

    Sign up for the MoC text line at 617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters.

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    34 mins
  • Marketing AI Conference Wrap Up, Reddit, and Cobra Kai!
    Sep 20 2024

    In this Marketing Over Coffee:
    Now with more trip reporting, smart speakers, and Boston Accents!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    The exceptional glory of "With Special Guest"

    Post MAICON trip report

    Headphone demos on the expo floor

    8:14 - 8:56 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Managing the People Who Manage AI

    Midjourney now has a web UI

    Marketer's Guide to Reddit

    15:45 - 17:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Derek mentioned Bento as email service provider

    Strawberry

    Smart Picture Frame - Aura has a solid app and device. Also testing iFramix for obsolete iPads

    SmartSpeaker Update!

    The Instigators, The Perfect Couple, and Cobra Kai

    See us at MarketingProfs B2B!

    Join us over in AfM

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    28 mins
  • Catching up with Mignon Fogarty, The Grammar Girl!
    Sep 13 2024

    In this Marketing Over Coffee:
    Mignon Fogarty talks about grammar, creating her digital network, writing and podcasting!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and Keeper

    18 years of Grammar Girl!

    Quick and Dirty Tips Network Site

    Getting the network going right at the start

    Signing with MacMillian to get it all going

    Getting Oprah's attention

    8:37 - 9:19 - Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Crossing the podcasting chasm

    Evolving the show over time

    What's hot in business grammar?

    Active vs. Passive

    Better business email strategies

    17:48- 19:35 Track expenses, find deductions, and get a bigger tax refund. Get 10% off @Keeper.tax at keepertax.com/moc! #keepertaxpod

    Join the Grammarpalooza text community! https://joinsubtext.com/grammar or text "hello" to (917) 540-0876

    How do you stay current on grammar?

    Threads is working

    Updated Books: Grammar Girl Presents the Ultimate Writing Guide for Students, The Grammar Daily

    Catch up with Mignon on Threads or LinkedIn

    Sign up for the MoC text line at 617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters.

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    28 mins