In the latest installment of Marketing Trailblazers, Jeremy and Jess sit down with Melina Palmer, host of The Brainy Business Podcast and author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Together, Jeremy, Jess, and Melina discuss:

• Key principles every marketer should understand to effectively influence consumer behavior.
• What inspired Melina to start The Brainy Business Podcast.
• Emerging trends and developments in behavioral economics that marketers should pay attention to.

In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Jaime Cabrera, Executive Creative Director, author of What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, and host of the Confessions of a Creative Director podcast.Together, Jeremy, Jess, and Jaime discuss:

• Experiential marketing
• How the creative industry has evolved over the years and what key trends are shaping the future
• Jaime's best advice for marketing directors/CMOs on how to work with agencies

Get Jaime's book, What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, here: https://amzn.to/3TL2Bip

Get Jeremy's book, Climb: The Risks and Rewards of Elevating Your Brand here: https://amzn.to/3Q7ASHq

In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Jac Bedrossian, Influencer Marketing Specialist for IHG Hotels & Resorts to discuss:

• Selecting the right influencers
• Avoiding common mistakes
• Connecting the right influencer to the right business (aka how to get the best ROI)

Get Jeremy's new book Climb here :https://amzn.to/3Q7ASHq