Marketing With Purpose Kit: What Is Purpose-Driven Marketing - Really?
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Marketing With Purpose Kit: What Is Purpose-Driven Marketing - Really?
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About this listen
Is your marketing built on noise—or purpose?
Too many brands mistake “purpose” for philanthropy. But purpose-driven marketing isn’t about adding a donation button to your checkout page. It’s about aligning every message, campaign, and touchpoint with your reason for being.
In this week’s Marketing with Purpose Kit episode of The Bliss Business Podcast, we explored:
+ The 3Cs of Purpose-Driven Marketing: Clarity, Connection, and Consistency
+ Why emotionally connected customers are worth 306% more than satisfied ones (Source: Harvard Business Review)
+ How brands like Bombas and Mailchimp lead with empathy, not just offers
+ Why AI should help you express purpose not dilute it
We also unpacked how aiCMO.io helps companies uncover emotional insights and turn them into consistent, resonant campaigns across all channels.
If your marketing feels scattered, shallow, or just like everyone else’s… this episode will help you shift from selling to serving with soul.
🎙️ Hosted by Stephen Sakach, Mike Liwski & Tullio Siragusa
🎧 Listen now and reconnect your brand to what really matters.