Marketing and Technology Driven Storytelling
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Marketing and Technology Driven Storytelling
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About this listen
This week, I had the pleasure of sitting down with @Gerri Phillips, Co-Founder and Chief Experience Officer of @Cue Gravity - a company that’s built its niche helping retailers tell their story successfully by blending the physical and the digital.
While Cue Gravity is already working with top-tier brands across the U.S. Gerri is now leading the U.K. charge, focusing on bringing that U.S.. experience and success to the UK.
🌟 Some of the most interesting parts of our conversation were:
✅ Why UK businesses are more sceptical of tech innovation than the U.S.
✅ How content, technology, and storytelling combine to drive retail performance.
✅ What Gerri’s learned about building a support network when you’re starting out.
✅ What it’s like launching in a new country with no team, no pipeline, and no profile.
✅ Why “tech for tech’s sake” is a problem, and how to avoid it with a strategy-first approach