The SaaS Growth Podcast - Masterful Founders Podcast By Wilhelm Laubach (Will) Christian Ruehringer (Chris) cover art

The SaaS Growth Podcast - Masterful Founders

The SaaS Growth Podcast - Masterful Founders

By: Wilhelm Laubach (Will) Christian Ruehringer (Chris)
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Peek into the playbooks of SaaS founders who've done it before? Masterful Founders reveals the real marketing strategies behind startup growth—directly from the people who built it.Wilhelm Laubach (Will), Christian Ruehringer (Chris) Economics Leadership Management & Leadership
Episodes
  • The Sales Strategy Every Startup Founder Needs to Hear - Mikita Martynau - EP49
    May 12 2025

    Sales isn’t something you’re born with - it’s a mindset you can build.In this episode, Mikita Martynau breaks down how early-stage founders can validate their idea, talk to the right people, and close their first clients - before even launching a product.🧠 You’ll learn how to:❌ Avoid the most common mistakes in early sales🗣️ Talk to users without sounding desperate🧩 Build your first repeatable sales process - even if you're an introvert🚀 This episode isn’t just about landing clients. It’s about creating something people genuinely want.#salesmindset #saas #saasmarketing #entrepreneurship #startups Connect with Mikita Martynau:https://www.linkedin.com/in/nikitamartynov/skarbe.comConnect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/

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    52 mins
  • 10 Lessons on Getting Clients Through Networking - Dennis d'Entremont - EP48
    May 8 2025

    Can deep, authentic relationships outperform cold marketing?Dennis d'Entremont of Southwest Tech Solutions thinks so — and he has over 20 years of B2B experience to back it up.In this episode, we explore the human side of client acquisition, what trust really means in business, and why empathy outperforms growth hacks every time.📌 Topics covered:– Building trust in a digital-first world– How introverts can thrive at networking– Why referrals still beat ads in most industriesIf you're building a business and want to attract clients who stay loyal — this one’s for you.#BusinessGrowth #B2BMarketing #ClientRelationships #EntrepreneurTips 👩‍💻 Contact Dennis:https://www.linkedin.com/in/dennisdentremont/

    🎙 Hosted by Wilhelm from https://masterful.info/ 👋 If you found this helpful, like the video, subscribe for more founder interviews.

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    40 mins
  • Find the REAL Pain – Sell Your SaaS Like Crazy (EP47)
    May 6 2025

    As a SaaS founder, one of the biggest reasons your product isn't selling like hotcakes isn't your features, pricing, or even your tech – it's that you're not solving a real, validated problem.

    In this video, I sit down with entrepreneur Huxley Peckham, who built a SaaS product around an AI assistant by doing one thing exceptionally well: finding the real pain point his audience couldn't ignore.

    We break down:

    - Why identifying the right pain is 80% of your success

    - How to validate ideas before building anything

    - Real examples of talking to users and adjusting the offer

    - Lessons from launching a viral AI cheat sheet

    - LinkedIn and outreach strategies that actually work

    Whether you're still ideating or already launched your SaaS, this episode will help you understand how to build something people actually want – and pay for.

    #SaaSMarketing#ProductMarketFit#StartupTips#AIStartup

    ✅ Subscribe for tactical interviews that drive results.

    📎 Connect with Huxley Peckham: https://www.linkedin.com/in/huxley-peckham/

    📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/

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    40 mins
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