• Mastering Amazon Keywords

  • Oct 1 2024
  • Length: 48 mins
  • Podcast

Mastering Amazon Keywords

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  • Summary

  • In this episode of 'Monetizing Your Mental Capital,' host Will Christensen talks with Vanessa Hung, an expert in Amazon e-commerce operations, about the importance of non-glamorous backend tasks and efficient delegation. Vanessa shares her journey from curious childhood side hustles to running a successful agency that handles complex Amazon Seller Central issues. Highlighting the significance of understanding oneself and hiring the right team, Vanessa provides invaluable insights into optimizing efficiencies and adapting to new AI technologies in e-commerce. The episode wraps up with practical book and podcast recommendations for entrepreneurs aiming to enhance their mental capital.

    00:00 Introduction and Guest Welcome

    00:20 Vanessa's Expertise in Amazon E-commerce

    03:01 Early Entrepreneurial Experiences

    06:22 Delegation and Team Building

    13:02 Challenges in Delegation

    13:21 Specialized Backend Services

    24:46 Discovering the Colby Test

    26:08 Understanding Colby Test Scores

    28:26 Hiring the Right People

    33:44 Delegation Strategies

    40:49 Advice for Aspiring Entrepreneurs

    42:50 Elevator Pitch and Final Tips
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