• Mastering Fresh Food & Bakery - Your Guide to Product Excellence

  • Mar 8 2025
  • Length: 23 mins
  • Podcast

Mastering Fresh Food & Bakery - Your Guide to Product Excellence

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  • Dive - Episode 58 GuideMastering Fresh Food & Bakery: Your Guide to Product ExcellenceHost: Mike Hernandez Series: Dive from C-Store Center Duration: 23 minutesEpisode DescriptionTransform your convenience store career by mastering today's hottest category - fresh food and bakery! In this game-changing episode of Dive, host Mike Hernandez reveals how sales associates can leverage product knowledge to boost sales, create loyal customers, and stand out in their roles. Discover why fresh food buyers spend an average of $4.50 more per visit and are 60% more likely to become regulars. With fresh food sales jumping 35% industry-wide and stores seeing up to 45% growth through active promotion, this episode equips you with the expertise to tap into this profitable trend. Whether you're new to the register or a seasoned associate, these techniques will help you turn your store from a quick stop into a food destination.What You'll LearnComplete product knowledge of sandwiches, hot food items, salads, and bakery offeringsKey selling points that highlight premium ingredients and freshness guaranteesFood safety essentials that protect customers and build trustStrategic suggestive selling techniques tailored to different times of dayHow to create profitable bundles that increase basket sizeReal success stories from associates who've mastered fresh food salesKey SegmentsFresh Food Category Deep Dive (7 min) Sandwich and wrap lineup: ingredients, prep methods, and storage requirementsHot food rotation schedule and temperature managementSalad and produce freshness indicators and nutritional highlightsSeasonal offerings and dietary options (vegan, gluten-free)Bakery Excellence (7 min) Morning bakery items and delivery schedulesStrategic coffee pairings that boost profitsAll-day bakery bestsellers and peak selling timesSpecialty and seasonal items, including pre-order optionsLocal partnerships that create exclusive selling pointsProduct Knowledge in Action (8 min) Premium supplier partnerships and freshness guaranteesHandling common customer questions about allergens and ingredientsPreparation methods and reheating instructionsFood safety fundamentals: temperature zones, handling proceduresCross-contamination prevention and quality check protocolsSuggestive Selling Techniques (8 min) Time-based suggestions for breakfast, lunch, afternoon, and eveningComplementary product pairings that increase basket sizeCustomer-specific approaches for singles, families, and office ordersBundle opportunities that drive higher transaction valuesProblem-solving selling that anticipates customer needsSuccess StoriesMaria at Store 142 sold out of local sourdough rolls three days in a row by highlighting the local bakery partnershipSarah from Store 185 turned a $24 sale into a $75 order with the "Morning Meeting Bundle" suggestionTom at Store 247 increased hot food sales by 30% in one week with the "Hot & Fresh Guarantee"James sold fifteen Chipotle chicken wraps in one day after experiencing the product firsthandKey StatisticsFresh food sales in convenience stores have jumped 35% in the past yearCustomers who buy fresh food spend an average of $4.50 more per visitFresh food buyers are 60% more likely to become regular customersThe "Coffee Break Bundle" has increased afternoon sales by 45%7 out of 10 customers don't realize convenience stores offer quality fresh foodDaily Product Knowledge ChecklistCheck today's fresh food delivery scheduleReview current promotions and bundle dealsNote seasonal items or limited-time offeringsVerify temperature logs are up to dateLearn one new product detail each shiftConnect With UsVisit cstorethrive.com for additional training resources and to share your fresh food selling success stories!Dive from C-Store Center is a Sink or Swim Production dedicated to helping convenience store professionals enhance their skills and advance their careers.*Tags: #ConvenienceStore #FreshFood #Bakery #SalesTechniques #CustomerService #FoodSafety #ProductKnowledge #SuggestiveSelling
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