Today Soojee jumps head first into the world of digital advertising with guest expert Tenai from Ads House. They explore the intricacies of Meta (Facebook) and Spotify advertising, offering valuable insights for service-based businesses looking to elevate their marketing strategies. Tenai emphasises the importance of understanding the customer journey, aligning ad objectives with business goals, and the power of organic social media in supporting paid campaigns. The discussion covers common mistakes in ad management, the potential of Spotify as an emerging advertising platform, and the crucial role of branding in creating a cohesive marketing strategy. Listeners will gain practical tips on budgeting, scaling ads, and leveraging psychological triggers to enhance their marketing efforts, making this episode a must-listen for business owners and marketers alike.

Analyse your brand like a pro with my FREE 60-point Brand Strategy Checklist ⁠https://www.thegoodstudio.com.au/checklist⁠

ABOUT SOOJEE

I’ve spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I've seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I've also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.

But I've also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I'm all about helping service-based firms transform their businesses into brands.

I want you to experience the same transformation I've seen time and again—the kind that leads to not just success but a lasting legacy. When I'm not praising the power of a brand, you'll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle.

ABOUT TENAI

Tenai is a multi-award winning digital marketing specialist, mother, partner, and a seriously focused small business owner who knows that social media advertising and behavioural science go hand in hand – whether you believe it or not.

“I am a data nerd at heart and get a secret kick out of building a well-planned strategic campaign – I love knowing the reason why people want to buy, how they think and feel and how to connect – and how we can churn your analytics to create the most powerful, profitable campaign on the market.” Tenai, Ads Haus

Tenai’s business Ads Haus - https://adshaus.com.au/

ABOUT THE GOOD STUDIO

We'll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we'll transform your business into a brand that reflects your excellence and drives growth.

Our Methodology: The InsideOut Method We've developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market.

Visit our website to find out more:⁠ https://www.thegoodstudio.com.au/about⁠

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⁠https://youtube.com/@thegoodstudiobrand⁠

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This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

⁠@sophie.on.track.studio⁠