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Ever wondered how to achieve consistency and engagement in your social media marketing? Join me, Pete Shau, as I dig into this topic with industry experts Chad Fosdick and Jerard Norman at APRO's RTO World 2024 convention in Orlando, Florida. We uncover the powerful blend of organic content and strategic ad placements. Chad shares his secrets on making community-focused posts that truly resonate, while Jerard dives into the nuances of paid ads to keep your business top of mind. If you're seeking actionable advice to enhance your social media presence, this conversation is a must-listen.

Is radio still the king of credibility, or has social media taken the throne? In our exploration, we debate the trustworthiness of traditional media versus the deep engagement potential of social media. I make a case for social media's ability to forge strong connections with your audience through longer-form content. With younger generations increasingly opting out of traditional ads, we discuss why mastering social media is crucial for staying relevant and building brand loyalty.

How can you adapt your business strategies for growth without losing sight of your core values? Through real-world examples from Chad's businesses, we discuss personalized social media engagement and the benefits of cross-platform campaigns. Discover why being active and approachable on social media can significantly impact your conversion rates. Lastly, we share insights on Premier's evolution in response to market demands and offer a sneak peek into next year's RTO World 25 event in Omaha, Nebraska.

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