Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, UpTop’s Craig Nishizaki and Chris Hare, founder of The Storied Future, talk about the power of storytelling, and how stories—particularly atomic stories—can help businesses establish a brand and grow. Learn the difference between stories and narratives, and how you can create your own brand narrative through different storytelling techniques.

🔍 What You’ll Learn:

• The difference between stories and narratives
• What atomic stories
• How to tell a story effectively
• How to use atomic stories to build a brand narrative

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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

Tags: atomic stories, atomic storytelling, storytelling, storytelling techniques

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Episode Particulars

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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Chris Hare | Founder, The Storied Future: https://www.linkedin.com/in/hareforce1/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

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