Out of the traditional 4 P's of marketing, Product is often the most underrated amongst marketers. For Switch Foods, this couldn't be farther from the truth.​

Edward Hamod is the CEO of Switch Foods, a company that produces plant-based meat alternatives and that is building awareness and educating consumers in the region on the dangers of meat overconsumption.​

Join us as Edward delves into how Switch came to life, how he continues to grow the brand, and how the brand's core values are expressed in everything they do.

Growing and scaling a brand is never an easy task, but when you have the right mindset and follow the right strategies, it becomes much more doable.​

Tarik Chebib is the CEO Middle East of Capital.com, one of the world's top investment platforms, and he has led the company to massive success in the MENA region.​

Join us as Tarik delves into marketing, branding, personal and professional growth, and what it takes to grow and scale a brand.

Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out there.​

Fahad Kaleem is a top content creator and the Co-Founder of KNINE Unit, an agency specialized in helping people and businesses go viral on TikTok.​

Join us as Fahad delves into virality, growing social media accounts, some of his agency's best case studies, and much more.