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Masters of Marketing

Masters of Marketing

By: Bassem Saber
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Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.© 2025 Masters of Marketing Economics Management Management & Leadership Marketing Marketing & Sales Politics & Government
Episodes
  • Ali Charafeddine Talks Sales, Business Growth, and Where Most Companies Fall Short
    Jan 8 2025

    When it comes to building effective sales teams, most companies find it hard to hire and train the right talent.​

    Ali Charafeddine (Ace) is the Founder of Acez Academy and a leading Sales, Leadership and Culture Consultant who is renowned for helping businesses hire and develop exceptional sales teams.​

    Join us as Ace delves into his thoughts on where most companies fall short, his key tips for getting the most out of your sales teams, and much more.

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    44 mins
  • Gift-Based Outbound Marketing, Sales, Specialization, and How to Grow Your Marketing Agency​
    Dec 19 2024

    Most agencies depend solely on referrals and word-of-mouth to grow their business, and the few that try their hands with outbound don't always get it right.​

    Corey Quinn is an Agency Growth Consultant who grew his previous agency by over 7x in 6 years and now helps agencies specialize, simplify, and escape founder-led sales.​

    Join us as Corey delves into the outbound tactics he's used to succeed, his innovative gift-based outbound technique, the importance of specialization, and much more.​

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    1 hr
  • Switch Foods: How They Developed a Winning Product and How They Grow Their Brand​
    Oct 16 2024

    Out of the traditional 4 P's of marketing, Product is often the most underrated amongst marketers. For Switch Foods, this couldn't be farther from the truth.​

    Edward Hamod is the CEO of Switch Foods, a company that produces plant-based meat alternatives and that is building awareness and educating consumers in the region on the dangers of meat overconsumption.​

    Join us as Edward delves into how Switch came to life, how he continues to grow the brand, and how the brand's core values are expressed in everything they do.

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    54 mins
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