Success in the pool industry requires innovation and a commitment to excellence.

Sam Folaron, Entrepreneur and business owner of Puravida Custom Pools, discusses the pool industry's nuances. Sam provides an in-depth look at the often misunderstood world of subcontracting, highlighting its potential for specialization and valuable connections. He offers key insights on asset management, overcoming startup fears, and the vital role of marketing for success in the competitive market. The conversation explores the gap between evolving pool installation technology and outdated communication strategies that are still common in the industry.

Sam emphasizes the importance of creating value-driven, educational content to build local authority and trust, and stresses the power of a consistent social media presence in enhancing a business’s credibility. Together they cover the growing influence of women in the pool industry, with Sam sharing his experiences mentoring and advocating for greater visibility.

Key Moments

06:17 Diversify offerings.

12:04 Inspire younger generations.

16:26 Subcontractors specialize.

17:26 Marketing gaps.

27:04 Expertise builds trust.

Connect with Sam Folaron

LinkedIn: https://www.linkedin.com/in/sam-folaron-aa168936

Website: https://puravidacustompools.com/