Young social entrepreneurs are changing the world. These young changemakers choose purpose over pay cheques to support various social and environmental issues across the globe and make the world a better place.

But this comes at a price. Recent research from the Possibilists, an alliance of 16 of the world’s largest youth social innovation networks, including ChangemakerXchange, shows 61% of young European changemakers aged 16-35 rank the lack of personal financial stability as their biggest challenge. Meanwhile, 59% have experienced some form of burnout.

In the latest episode of The Good, The Bad and The Advertising, Dino and Amy speak to Seun Odeneye – the MD of Matterkind UK and Ireland – about how the ad industry could be harnessed to support the changemaker community in an affordable and accessible way.

Prior to joining IPG, Seun – the 2021 Ad Tech Personality of the Year – was Mindshare UK’s Digital Integration and Operations Director. He started his career as an intern at AdLink Internet Media and then moved to Microsoft, where he worked for 8 years across various parts of their portfolio, eventually becoming the Head of Microsoft Performance Network & Mobile Strategy Lead in the UK.

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