Feeling like the tech side of your health business is more of a headache than a help? You’re not alone. So many health pros waste time and money on systems that don’t actually work for them. That’s why Matthew Crofoot—IT and Tech Solutions Expert, Quantum Energy Healer, Functional Nutritional Therapy Practitioner, and Holistic Health Coach—is here to break it all down. He’s sharing how to make your website work for you, get your emails seen (instead of lost in spam), and use AI in a way that actually saves you time without losing the personal touch.

Think about your website—does it really pull in the right clients, or is it just sitting there? Matthew shares what makes a site effective, plus easy tweaks that instantly improve user experience. We also get into email deliverability (because what’s the point of a great message if no one sees it?) and how to use text messaging to connect with clients without being annoying. Whether you’re starting out or scaling up, these small changes can make a big difference.

This is the kind of stuff that takes your business from feeling stuck to running smoothly. And if you want to go even deeper, grab our FREE Health Professionals Playbook for Adding Multiple Streams of Income here—because you can grow your income without working 24/7. And don’t miss the Health Biz Growth Conference—three days of expert insights, smart AI strategies, and real talk on building a business that works for you.

Key Timestamps

[00:00:00] Introduction.

[00:01:43] Tech systems for business success.

[00:06:04] Challenges with health coach websites.

[00:11:05] Email deliverability and reputation management.

[00:17:27] Text communication strategies.

[00:22:25] Importance of human element in AI.

[00:26:30] AI in content creation.

[00:28:17] AI tools for operational efficiency.

[00:30:48] Balancing technology and the human aspect.

Memorable Quotes

"You'll lose customers because there's this like trust factor. When I go to a site and I see that they can't even get the design nice on their site, I don't know if I trust them so well to take care of me as a client or a patient." [00:10:18] – Matthew Crofoot

"I think it's critical to use AI to be quick enough and nimble enough in the current marketplace—it's like almost impossible to keep up otherwise. So what is really great for, in my opinion, is organizing ideas." [00:21:28] – Matthew Crofoot

Secure your spot for the Health Business Growth Conference – https://pages.healthbusinessgrowthcollective.com/hbgc-sp

Health Biz Hub - https://healthbizhub.com/

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Connect with Matthew Crofoot:

Website: https://habitualhealth.com/ & https://matthewcrofoot.com/

LinkedIn: https://www.linkedin.com/in/matthew-crofoot/

Produced by Evolved Podcasting: https://www.evolvedpodcasting.com/