In this episode of The Purpose Focused Advisor, Rob Brown sits down with Matthew Gray, a NextGen financial planner from Larson Wealth Management. Matthew shares pivotal milestones from his career and reveals how mentorship has shaped his journey. He discusses the power of collaboration and why younger advisors are helping reshape the financial planning landscape. With a focus on long-term fulfillment rather than just short-term gains, Matthew dives into how you can build purpose-focused teams that enhance client satisfaction while driving firm success. Get ready to uncover valuable insights on mentoring, creating effective teams, and cultivating a firm culture centered on comprehensive planning and strong client relationships.

Key Takeaways:

• Younger advisors often find themselves hoping for a stroke of luck to connect with supportive mentors, revealing a significant gap in the industry's talent development.
• To pave the way for long-term success in a financial planning firm, it's crucial to build a collaborative team with well-defined roles and incentives.
• Aging solo advisors face the risk of losing clients to younger firms that provide comprehensive financial planning and continuity of service.
• Differentiating your firm and establishing trust with clients starts with showcasing the full range of services you offer, from tax to estate planning.
• Remember, educating clients about all the ways your firm can assist them is not just vital for retention—it’s a powerful driver for referrals too!

Matthew Gray: "It's one thing to want to build a team, but it's another to change the mindset from advisor to business owner."

Rob Brown: "The best teams do buy into a culture, a framework, a purpose, a place that they're going together... So, if you're working together in that way, everybody grows and excels, and you just get better and better at what you do, building a stronger and stronger firm."

About Matthew Gray: Matthew Gray, CFP®, is a dedicated Wealth Advisor at Larson Wealth Management in the beautiful Shenandoah Valley of Virginia, where he has been serving clients since March 2020. He earned his bachelor’s degree in finance from Wingate University and is passionate about financial literacy. Matthew is committed to helping individuals, families, and small business owners manage their finances. Inspired by budgeting lessons from his mother, he aims to assist others in navigating financial challenges with care and respect. Outside of work, Matthew enjoys spending time with his wife and son and playing disc golf.

Connect with Matthew Gray:

Website: https://www.larsonwealthmgt.com/

LinkedIn: https://www.linkedin.com/in/matthew-gray-cfp%C2%AE-5a2144134/

Episode References:

• Truest Fan Coaching

Connect with Rob Brown & Phil Calandra:

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