Matthew Harrington, BCBA | Ethical Marketing for ABA: Why Silence Can Be Harmful
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Matthew Harrington, BCBA | Ethical Marketing for ABA: Why Silence Can Be Harmful
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About this listen
In this episode of Tim Talks: ABA Therapy, host Timothy A. Zercher sits down with Matthew Harrington, BCBA and founder of ABA Digital Marketing Agency, to challenge a controversial idea: Is it unethical NOT to market your ABA practice?
Matthew brings a rare blend of clinical experience and marketing insight to the table, exploring:
- Why ethical marketing matters more than ever in ABA
- The biggest myths about local outreach and referrals
- How to scale without depending on paid ads
- Why clinical outcomes should drive your messaging
- The #1 shift he wishes all ABA businesses would make
If you're a clinic owner, BCBA, or ABA marketer looking to grow without selling out, this episode is a must-listen.
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