Live, virtual, and hybrid events continue to be a strategic advantage for B2B marketers – offering original thought leadership and genuine human connection that AI can’t replicate. In this episode, Amy Woods explores how live and virtual events can become high-performing engines for content – if you plan for it. From community-building to capturing thought leadership, you’ll hear why events are a key part of a content strategy. Plus, insights from marketers who’ve turned conferences, customer gatherings, and virtual events into months of valuable, human-led content.

Find out:

• Why events are the ultimate way to connect with your audience and capture authentic content
• How to build content plans around your event – before it even begins
• What expert B2B marketers are doing differently with their events
• Ways to repurpose event content across formats like blogs, podcasts, videos, and more
• What to measure after the event to track ROI and keep the momentum going

Important links & mentions:

• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy: https://www.content10x.com/expert-interviews-ultimate-guide/
• How to Create Content that AI Can’t Create https://www.content10x.com/323
• Creating and Repurposing B2B Research & Reports https://www.content10x.com/330
• Expert Interviews Miniseries https://youtube.com/playlist?list=PLVwaHzx-z4d5RjYsCkPsQb2CrmIRTauIL&feature=shared
• How to Repurpose a Virtual Event with Mark Huber https://www.content10x.com/225
• WorldDAB Case Study https://www.content10x.com/case-study-worlddab/
• Metadata Case Study https://www.content10x.com/case-study-metadata/
• B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter